فهرست مطالب
Exhibition News – The 17th International Solar Energy Exhibition in Istanbul ( SolarEX ), as one of the top three global events in this field, is hosting Iran’s first official presence under the leadership of the Iran International Exhibitions Joint Stock Company and in cooperation with the Iran Trade Center in Turkey (TITMER) . This presence is not only an opportunity to introduce Iranian technologies in the field of clean energy, but also requires the design of a strategic booth to compete with more than 100 countries present at the event.
Why should the design of Iran’s pavilion at Solarex 2024 be different?
1. First historic presence : In its first international experience at this exhibition, Iran must present an innovative image of domestic capabilities in solar energy with an attractive and professional booth.
2. Competing with global giants : The presence of companies from Europe, China, and the Middle East requires the use of advanced design elements and interactive technologies.
3. Economic diplomatic goals : Sedif Bekzadeh’s discussions with Turkish officials emphasize the need to design a booth with dedicated B2B spaces to facilitate business negotiations.
Solar Energy Booth Design Solutions: From Theory to Implementation
- Key technology showcase :
- Create live demonstrations of the performance of solar panels or energy storage systems using interactive mock-ups.
- Using smart projectors to display Iran’s solar radiation map and regional potentials.
- Emphasis on sustainability :
- Building a booth with recycled materials or translucent solar panels as part of the structure.
- Graphic design of the walls with slogans such as “Iran; Transition from oil to sun.”
- Interaction with international audience :
- Setting up virtual reality (VR) stations to simulate successful Iranian projects (such as the Ardakan solar power plant).
- Using simultaneous translation on touchscreens to provide technical information in Turkish, English and Arabic.
Key tips for optimizing booth space
1. Layout based on visit flow :
- Creating a smooth path from the section introducing Iranian companies (such as photovoltaic panel manufacturers) to the section on advanced technologies (such as battery storage systems).
2. Multipurpose spaces : - Dedicating part of the booth to a small webinar hall to hold technical meetings with the presence of Iranian and international experts.
- Design of revolving counters to present digital brochures with the ability to scan QR Code and store information.
3. Color Diplomacy : - Using blue and gold colors to symbolize clean energy and sunlight.
- Using blue-white lighting to create a high -tech feel .
Advanced technologies to attract investors
- Live dashboards : Display online data on the performance of Iranian solar power plants (e.g. electricity production, CO2 reduction).
- Exclusive booth application : Ability to book a consultation appointment, receive a catalog, and communicate directly with the technical team.
- Educational hologram : 3D display of the installation and commissioning stages of solar systems.
Conclusion: A booth that will transform Iran’s energy diplomacy!
Iran’s presence at Solarex 2024 is a unique opportunity to enter the Eurasian market and gain the trust of global investors. The design of the booth at this event should pursue three key goals
: 1. Identifying Iran as a serious player in solar energy by showcasing concrete projects.
2. Creating a sustainable communication network using dialogue-oriented spaces.
3. Using cultural-technological elements to strengthen the “Made in Iran” brand.
Don’t miss the opportunity!
📅 21-23 Farvardin 1404 | 📍Istanbul, TUYAP International Fair Center