Types of booth construction in terms of materials and shape
Types of booth construction in terms of materials and shape
In today’s world, many exhibitions are held to sell different products and meet people’s needs. Each exhibition consists of several separate booths, each of which is dedicated to presenting a specific product. The visual design of the booths plays an important role in attracting customers; so that customers are subconsciously drawn to booths with a more stylish and attractive appearance. Booth design depends a lot on ideation and creativity. The cost of booths created in exhibitions also varies depending on the materials used in their design. In this article, we intend to introduce you to the types of exhibition booths. Stay with us.
Types of exhibition booths:
Design your exhibition booth in a way that represents your brand and products. Paying attention to elements such as color, lighting, and the overall appearance of the booth can be effective in attracting customer attention and increasing visits to your booth. By choosing the right design, you will achieve success among other exhibition booths.
The importance of building a booth at an exhibition:
Every year, a large number of domestic and international exhibitions are held in different cities of Iran, each with different themes. In these exhibitions, the design and construction of booths is of particular importance, because the first thing that attracts the attention of visitors is the beauty and visual appeal of the booths, which creates a memorable experience for them upon seeing them.
The design of an exhibition stand should be such that it effectively displays the products and, with an attractive appearance, unconsciously attracts customers. Building an exhibition stand is a specialized profession and should not be easily left to the hands of uninitiated people; rather, it should be left to experts who are proficient in this field.
What are the important points to consider when building a booth for an exhibition?
- First, make sure that the booth you design is in harmony with the overall atmosphere of the exhibition. The booth should be designed in such a way that it immediately catches the attention of visitors as soon as they enter. Using the right equipment and quality materials in building the booth is of great importance. Entrust your booth design to a specialized and experienced team. The products should be arranged in the booth in such a way that all of them are clearly visible. Design your booth according to the budget you have and consider an affordable but quality booth for your products.
What factors are effective in attracting customer satisfaction in booth construction?
Exhibition stand design should be done with care and consultation. It is recommended that the design and construction of the stand be entrusted to a specialist. Using color psychology in stand design can be effective, so that colors that attract customer attention, such as red, are used. However, care must be taken to use colors in the right amount; for example, excessive use of red can have a negative impact on customer satisfaction.
Another important factor in customer satisfaction is consulting with people who have experience working in exhibition stands and are skilled in public relations. Having strong and effective public relations with customers can greatly affect the increase in sales of your products.
There are several types of booth construction at international exhibitions:
Types of booth construction at international exhibitions
- Yellow booths, known as row booths
- 3-sided booths marked in green
- Corner booths marked in blue
- Island booths marked in red
Row exhibition stands:
Linear or row exhibition stands make up the majority of exhibition stands. These stands are surrounded by other stands on three sides (two sides and one back), with only one side open to customers. Owners of these types of stands usually spend most of their budget on interior decoration and exhibition structures in order to attract customers.
Corner or double-sided exhibition stands:
Double-sided booths, also known as double-sided booths, are limited to other booths on only one side and allow for customer interaction on the other two sides. Although the interior design of these booths may cost more, these types of booths offer a significant advantage in attracting customers by providing greater customer interaction and exposure.
Three-sided peninsular pavilions:
Three-sided booths are very popular among exhibition booth types due to the possibility of communicating with customers from three directions. These booths provide a suitable space for implementing advertising plans and campaigns. Although peninsular booths are much more expensive in terms of design and rental costs, their advantage in attracting customer attention is unparalleled, and by choosing this type of booth, you can expose your products to more customers and make them buy.
Island booths:
Island booths are known as one of the most popular types of exhibition booths. If the cost of designing and renting them is not a problem for you, choosing this type of booth can be a good option. Using island booths can help you introduce your business and increase sales, because these booths provide the opportunity to communicate with customers in four ways. The limited number of these booths at exhibitions adds to their value and uniqueness. Some of the advantages of island exhibition booths are:
- Possibility of booth layout and communication from all angles of the booth
- Possibility of creating a more customized space to display products or services
Exhibition design - Wikipedia, the free encyclopedia (wikipedia.org)
Types of booth construction at international exhibitions in terms of materials:
1- Custom booth construction:
Custom booth construction is the best type of booth construction, in which you will ultimately achieve exactly what you have in mind. In this case, the booth builder will build exactly all your wishes and designs for you using iron, wood, paint, plaster, and any other type of structure.
2- Self-made booth :
Self-made booth construction is one of the common methods in designing and implementing exhibition booths, which is based on the creativity, ideation, and personal taste of the exhibitors. In this method, the design and construction team builds the booth by considering the customer's needs. The raw materials used in the construction of this type of booth are mainly MDF or chipboard, which means a significant reduction in the costs associated with booth construction. This method of booth construction allows for unique and personalized designs and allows the exhibitor to design a booth that suits their brand and products based on their budget and taste.
3- Types of prefabricated booths:
A) Space Frame Booth:
Space Frame creates a metal scaffolding by combining several geometric shapes and using space clamps. This structure is known as one of the ideal stands for outdoor exhibitions. By placing Space Frame structures next to each other in an outdoor space, an exhibition is formed.
B) Maxima Pavilion:
Maxima, as a modular booth construction system, enables the design of larger booths and allows the designer to be remarkably creative in booth construction and space design.
C) Tetris booth:
One of the popular methods in booth construction is the use of aluminum panels or Tetris. These types of booths are used to separate exhibition spaces. The salient features of aluminum panels (Tetris) are:
- Lightweight and easy to carry.
- Can be reused several times.
- Highly resistant.
- Quick installation and commissioning.
- Applicable in exhibitions, offices and conferences.
- Good compatibility with the surrounding environment.
- Possibility of installation by only one worker and significant savings in cost and time for exhibitors.
D) Modular booth:
In this type of booth construction, equipment such as tables, chairs, and other exhibition equipment are used that are appropriate for other parts of the booth. The materials used in the construction of modular booths include 6 mm MDF and aluminum profile structures.
Modular booths are not resistant to water and rain, and therefore cannot be used outdoors. Modular booth construction is known as one of the most cost-effective booth construction methods, because a modern booth can be designed using materials such as chipboard and plastic.
This style of booth construction is very similar to Maxima booth construction, but it is rarely used in Iran and is mostly seen in Northern Europe.