فهرست مطالب
Exhibition News – Specialized exhibitions are a golden opportunity to introduce products, network and compete in the global arena. The 32nd Iran Beauty International Exhibition – Detergents, Cosmetics, Hygiene, Cellulose and Related Machinery, which will be held in Tehran from April 11 to 14, has become one of the most important industrial events of the year, with the extensive presence of 242 domestic companies and 80 foreign companies from 18 countries. In such a competitive environment, creative and purposeful exhibition booth design plays a key role in attracting audiences and differentiating brands.
Why is booth design doubly important at Iran Beauty 2025?
1. Intense competition between brands : The presence of prominent companies from China, Turkey, Europe, and the Middle East requires booths with a unique design that reflects the brand identity.
2. Variety of products : From industrial machinery to cosmetic-hygienic and cellulose products; each section requires a space tailored to the product’s characteristics (such as using pastel colors for beauty or technological elements for machinery).
3. Presence of officials and major decision-makers : The presence of officials such as the head of the Food and Drug Administration and members of parliament makes it necessary to design professional booths with conversation-oriented spaces.
Booth design solutions for different industries
- Cosmetics and health industries :
- Using dynamic lighting and glass showcases to showcase luxury packaging.
- Create product testing stations (such as skin scanners or makeup demos) to directly interact with visitors.
- Using white, gold, and silver colors as symbols of purity and innovation.
- Machinery and technical equipment :
- Live demonstration of device performance using open and safe space in the booth.
- Using touch screens to present technical information and educational videos.
- Minimalist design with industrial materials such as steel and glass to emphasize technology .
- Cellulose products and detergents :
- Emphasis on environmental concepts by using recycled materials in the construction of the booth.
- Creating graphic walls with messages related to sustainability and health.
Key tips for optimizing booth space
1. Host cultural diplomacy : With countries like the UAE, China, and Italy in attendance, adding cultural elements (such as multilingual design or international visual elements) can enhance the appeal of the booth.
2. Smart use of hall space : Halls 31A and 31B are typically reserved for visiting dignitaries. Booths near these halls should be more formal, with the ability to host short meetings.
3. Open plan or compartmentalized layout?: For products that require expert advice, such as supplements or essential oils, it is recommended to create private booths next to the public space of the booth.
Modern technologies serve to attract audiences
- Augmented Reality (AR) : The ability to virtually display the performance of cleaning products or change your face with cosmetic products.
- Interactive panels : Recording visitor information via QR Code and providing electronic prizes.
- Live Streaming : Connecting with international audiences who cannot be physically present.
Conclusion: Create a memorable booth!
The 32nd Iran Beauty Exhibition is not only an opportunity to showcase products, but also a stage to prove the brand’s technological capabilities and creativity. By designing a booth that is based on the needs of the audience , in line with the brand’s identity, and equipped with up-to-date technologies , one can become a lasting name among the multitude of domestic and foreign competitors.
Find out how much time is left until the exhibition!
📅 21-24 Farvardin 1404 | 📍Tehran, permanent location for international exhibitions