The role of booth construction in the development of exhibition cooperation between Iran and the Eurasian Union

Booth Construction Media – The 3rd International Trade Fair with Eurasia is recognized as a good opportunity to strengthen economic relations between Iran and the member states of the union. At this exhibition, the issue of booth construction and its impact on attracting the participation of international companies was specifically discussed, especially in the meeting between Sedif Beikzadeh, CEO of Iran International Exhibitions Joint Stock Company, and Andrei Slepanov, Minister of Trade of the Eurasian Economic Union. The meeting demonstrated the potential for cooperation in the field of designing and implementing effective booths.

Booth construction: The beating heart of international exhibitions

Booth building goes beyond creating a physical space and emphasizes the skill of creating a tangible experience to attract an audience and facilitate business interactions. At this exhibition, the Iranian and Eurasian booths, using modern design and digital technologies, displayed a symbol of the economic capabilities of both sides.

Key components of successful booth construction

1. Design based on national identity:  Includes symbols and colors that are consistent with the culture of each country.
2. Interactive technologies:  Using touchscreens, augmented reality (AR), and holograms to display products.
3. Efficient layout:  Dividing the booth space to facilitate conversations and visitor relaxation.
4. Targeted lighting:  Focus on strategic product displays.

Iran- Eurasia Summit : Booth Building as a Tool of Economic Diplomacy

At the meeting, Beikzadeh pointed out the importance of using advanced pavilions at the Iran Expo exhibition and stated that Iran’s pavilions at this event, in collaboration with international designers, will be a combination of Iranian art and modern world technologies. Eslepanov, Minister of Trade of Eurasia, also emphasized the need to exchange experience in pavilion construction and said that by sharing technical knowledge, an attractive environment can be created for joint investors.

Memorandum of Understanding: A Launchpad for Exhibition Collaborations

At the end of the meeting, the parties emphasized the signing of a Memorandum of Understanding (MoU) to expand cooperation. This document will include areas such as facilitating the exchange of exhibition space, holding joint booth construction workshops, and standardizing booths based on international requirements.

Challenges and solutions

Among the challenges are cultural differences that require studying the target market to design booths that suit the tastes of the Eurasian region. Also, transportation costs and competition with global brands are issues that can be addressed by strengthening innovative elements in Iranian booths.

Conclusion: The future of booth building in expanding regional cooperation

Cooperation between Iran and Eurasia in the field of exhibitions is not limited to trade exchanges but is an opportunity to create a common language in exhibition design that brings a combination of art, technology and diplomacy. With the signing of the upcoming memorandum of understanding, it can be expected that the future of the pavilions of both sides will not only be a space for displaying products, but also a symbol of deep cultural-economic interactions.