EAC Representative in Iran – Facilitating Exports to Eurasia with Professional Exhibition Booth Construction

Booth Media – In the competitive world of international trade in the Eurasian region, professional exhibition booth construction  is recognized not only as a showcase for product introduction, but also as a bridge to enter global markets. Recently, with the receipt of  the Russian EAC standard representation in Iran , new opportunities have been created for Iranian exporters to the member states of the Eurasian Economic Union (Russia, Kazakhstan, Belarus, Kyrgyzstan and Armenia). In this article, we will discuss the role of international exhibitions and effective booth construction in accelerating the process of obtaining necessary standards and developing exports.

Eurasian Union and new export requirements

According to  the Ministry of Trade, Industry and Commerce’s Goods and Services Numbering Center , as of February 2021, obtaining two GS1 codes has been mandatory for exports to Eurasian member countries   :

1. Product barcode  (with Iran prefix 626)
2. GLN code  (manufacturer location identifier)

Failure to comply with these standards will result in goods being held up at customs, incurring additional costs, and losing business opportunities.

Exhibitions: The Key to Solving Export Challenges

Mehdi Mazhari , CEO of the Goods and Services Numbering Center, emphasizes:

“Organizing specialized exhibitions such as the Trade with Eurasia Exhibition is an ideal platform for coordination between manufacturers and international standard institutions. During these events, negotiations were held with EAC representatives, which led to the representation of this standard in Iran.”

Benefits of attending international exhibitions:

• Reduce time to obtain permits : Direct communication with EAC and GS1 representatives at specialized booths.
• Familiarity with current standards : Training in the technical and legal requirements of target countries.
• Preventing currency outflow : Setting up internal laboratories to check standards without the need to send samples abroad.

Smart booth construction: A solution to gain the trust of global markets

As  a representative of your brand identity , your exhibition stand design  plays a key role in attracting the attention of buyers and licensing bodies. A professional stand with the following features can facilitate the process of obtaining the EAC standard:

• Specialized interaction space : Dedicating part of the booth to technical advice and receiving GS1 codes.
• Show process transparency : Use graphic elements to introduce the standards being met.
• Access to EAC representatives : Coordination with exhibition organizers to host international experts.

The future of Iran’s exports to Eurasia; domestic laboratories and removing obstacles

With the launch of  the EAC Standards Testing Laboratory in Iran , there is no longer a need to send samples of goods to Russia. This measure:

• Reduces certificate issuance time by up to 60%.
• It prevents millions of dollars of foreign exchange from being withdrawn annually.
• It increases the possibility of price competitiveness of Iranian goods.

Final Remarks: Exhibitions, the Driving Engine of International Trade

As Mazhari noted,  “attending exhibitions helps identify challenges and provide actionable solutions.”  Creative booth design, along with adherence to international standards, not only enhances your brand’s credibility, but also paves the way for exports to the 180 million-person Eurasian market.

To design a professional exhibition booth capable of attracting international customers and receive advice on EAC standards, contact our experts today.

What is the Eurasian Conformity Mark EAC?

What is the Eurasian EAC Mark? A Comprehensive Guide to Certificates of Conformity for Export

EAC Eurasian Mark: Symbol of Standardization in Eurasian Markets

The EAC  (Eurasian Conformity) mark is an official and mandatory mark for products imported or manufactured in  the member states of the Eurasian Economic Union  (EAEU), which includes Russia, Belarus, Kazakhstan, Armenia, and Kyrgyzstan. It certifies that the products   fully comply with Eurasian technical regulations and have passed safety, quality, and standardization assessment procedures.

History and replacement of old standards

• Before the EAC,  the GOST R 50460-92 standard  was used to issue mandatory certificates of conformity in Russia.
• From  July 1, 2010 , with the formation of  the Eurasian Customs Union , unified technical regulations replaced the national laws of the countries.
• On  July 15, 2011 , the EAEU Board of Directors, by adopting  Decision No. 711 , introduced the EAC mark as the official symbol of conformity.

Legal framework and key requirements

According to official EAEU documents, including  the decisions of June 18, 2010  and  April 7, 2011 :

1. Minimum Health and Safety Requirements : Products must meet these standards before entering the Eurasian market.
2. Methods of proving compliance :
   • EAC Declaration  (Manufacturer’s Self-Declaration)
   • EAC certification  (assessment by accredited institutions)
   • Government registration  (for specific products such as food or medical devices).
3. Responsibility for marking :
   • Domestic EAEU manufacturers are responsible for affixing the EAC mark.
   •  Foreign manufacturers must act through  an authorized representative in Eurasia .

Vital features of the EAC mark

• Mandatory : Without this mark, the product is prohibited from entering Eurasian markets   .
• Comprehensiveness of standards : Products subject to multiple technical regulations must comply with all requirements simultaneously.
• Prohibition of other marks : No other mark or seal may replace or be equated with the EAC.
• Correct installation : The mark must be legibly  , permanently and at least 5 mm in size  on the product, packaging or accompanying documents.

Steps to obtain the EAC mark for exporters

1. Determining the scope of technical regulations : Identifying regulations relevant to the product (such as TR CU 004/2011 for pressure equipment).
2. Choice of assessment method : EAC certificate or declaration of conformity.
3. Sample testing : Sending samples to accredited Eurasian laboratories or approved centers in the country of origin (this process has been facilitated by the launch of the EAC laboratory in Iran).
4. Preparation of documents : including technical documentation, laboratory report, and contract with authorized representative.
5. Installation of the EAC mark : after final approval.

Golden tips for producers

• Products with EAC  are assessed only once  and do not require re-approval in different Eurasian countries.
• Failure to comply with standards leads to  seizure of goods at customs, fines, and damage to the brand  .
• Using  authorized EAC representatives  in Iran (such as the Ministry of Interior’s Goods and Services Numbering Center) reduces the time and cost of the process.

Conclusion: EAC, the golden key to entering the 180 million-person Eurasian market

With the replacement of GOST by the EAC standard, exporters must seriously consider the product standardization process. The establishment of  domestic EAC laboratories  in Iran and active participation in  specialized exhibitions in Eurasia have turned the challenges of obtaining this certificate into an opportunity for export development.

Competitive advantage with smart booth platform:
Designing  a standard exhibition booth  with a focus on displaying the EAC certificate and teaching the process of obtaining it will gain the trust of Eurasian buyers and play an effective role in international marketing.