فهرست مطالب
Exhibition News – From March 20, 2025, the Porsche Cultural Center in Bangkok will be transformed into a place that not only tells the history of the automotive industry, but also showcases a unique model of creative and experience-oriented exhibition design with the exhibition “ Electric Past, Present, Future”. The event, which runs until August 18, focuses on Porsche’s electric journey , from the first innovations of the 20th century to today’s cutting-edge technologies, and is designed to immerse visitors in the deep layers of the brand’s story. In this article, we analyze the details of the exhibition, the dimensions of its exhibition design, and SEO strategies to attract a global audience.
Porsche to build a stand with new electric car at Korvistan exhibition
Exhibition Stand Design: The Art of Telling a Brand Story Through Design
With its modern architecture and strategic location on Sukhumvit 38, close to Thung Lor BTS Station, Koruistan Bangkok is a shining example of interactive booth design as a multi-purpose space. Cleverly divided into three main sections — past, present, and future — the exhibition uses visual elements, digital technology , and haptic elements to create an immersive experience:
- Past section : Historical reconstruction of Porsche’s first electric car, the Lohner-Porsche (1900) , with a combination of detailed replicas and 3D projectors that transport the audience to the 19th-century Paris Exposition.
- Current section : Display of iconic cars like the 918 Spyder and Taycan in glass pavilions with dynamic lighting that highlights the performance and aesthetics of these models.
- Future section : Using augmented reality (AR) to visualize Porsche concept cars and interactive stations where visitors can create their ideal electric car design.
This segmentation not only shows the evolution of the brand, but also guides the audience from the darkness of the last century to the bright light of the future by designing a smart visit path — a visual metaphor for the transition to clean energy .
Porsche to build a stand with new electric car at Korvistan exhibition
Advanced technologies in booth construction: from virtual reality to live driving experiences
One of the show’s strengths is the creative use of digital technologies in the stand:
1. 919 Hybrid Driving Simulator : Visitors can simulate the experience of driving on the famous Nurburgring track in a fully equipped cockpit with a record time of 5:19.55 minutes.
2. Porsche BEV Experience : This section, in collaboration with dedicated apps, allows you to book test drives with all-electric models such as the Macan — a great example of experiential advertising in the exhibition space.
3. Responsive Walls : Huge LED screens that display data on energy consumption and carbon reduction in the form of moving graphics as visitors move.
These technologies not only create visual appeal, but also increase the time visitors spend at the booth—a key factor in the success of trade show events.
Porsche to build a stand with new electric car at Korvistan exhibition
Data Analysis: Why is this exhibition inspiring for exhibitor builders?
- Combining culture and technology : The use of Thai design elements combined with modern Porsche elements demonstrates the importance of localizing the booths to attract local audiences.
- Sustainability : The booths are built with recycled materials and energy-efficient lighting systems — in line with Porsche’s message of a green future.
- Sensory engagement : Projects like driving simulators increase the conversion rate of visitors into potential customers.
Porsche to build a stand with new electric car at Korvistan exhibition
Conclusion: Exhibitions that tell stories
Porsche’s “Electric Past, Present, Future” exhibition in Bangkok is not just an automotive event; it’s a classic example of the power of exhibition design to tell a brand story . The project proves that by combining creative design, cutting-edge technology, and smart SEO strategies, it’s possible to engage audiences from local to global. For exhibition designers, the exhibition holds a big lesson: the future belongs to spaces where data, art, and human interaction come together .