Iran Geo Exhibition ; A platform for introducing spatial technologies and the role of booth construction in attracting an audience
Booth Construction Media – The fourth edition of the IranGeo International Exhibition, with the slogan “Geographic Information, the Basis of Wise Governance,” began in Hall 40 of the Tehran International Exhibition Center from February 13 to 16. Known as the largest gathering of the geomatics industry ecosystem in West Asia, this event provides an exceptional opportunity for companies active in the field of exhibition booth construction to effectively showcase spatial technologies and organizational achievements by designing innovative booths.
Senior officials’ presence and key objectives of the exhibition
At the opening ceremony of this event, Brigadier General Majid Fakhri, Head of the Armed Forces Geographical Organization, emphasized the role of exhibitions in the exchange of knowledge and technology and listed the goals of this event as follows:
- Introducing the latest achievements in spatial information technologies to government agencies.
- Showcasing the capabilities of knowledge-based companies and startups in the field of geomatics.
- Establishing direct communication between producers and users of geographic information.
The presence of high-ranking officials such as Amir Khajeh Amiri (Deputy Coordinator of the Ministry of Defense) and Brigadier General Hamzeh Qalandari (Deputy for International Affairs of the Ministry of Defense) demonstrates the importance of this event at the national and international levels.
Exhibition booth construction: A window into modern technologies
With 37 domestic companies participating in this exhibition, designing attractive and user-oriented booths has become a key factor in conveying companies’ messages. Professional booth design using interactive elements, displaying digital products, and creating a space appropriate to geomatic concepts can:
- Attract the attention of specialized visitors.
- Present the complexities of location technologies in simple language.
- It provides networking opportunities between companies and potential customers.
Booth Design Challenges at Specialized Exhibitions
Due to its technical nature, the IranGeo exhibition requires booths that:
- Use 3D maps and advanced measurement devices in a practical way.
- Have a space to hold technical webinars or product demos.
- Highlight the company’s brand by using colors that match the corporate identity.
Conclusion: Booth construction is a factor for success in international exhibitions
The 4th IranGeo exhibition not only highlights the role of geographic information in smart governance, but also reveals the importance of collaborating with expert booth companies. Designing purposeful booths with multimedia and interactive capabilities can help companies establish their position as pioneers in the geomatics industry in a fiercely competitive environment.