فهرست مطالب
RXGlobal’s financial report shows that the event industry is back on a growth path.
Exhibition Media – RXGlobal , the world’s second-largest exhibition organizer, has reported 11% growth in trade show revenue for the full year 2024, reaching a remarkable £1.23 billion, with adjusted profit up 31%. While these figures are a relative slowdown from the explosive growth seen in the post-Covid-19 years (30% in 2023 and 54% in 2022), they are evidence of the industry’s re-stabilisation and move towards more sustainable economic models.
The Digitalization of Exhibitions: A Revolution in Booth Construction and Customer Experience
According to the report, 7% of RXGlobal’s revenue this year came from digital technologies. The company has created significant added value for its customers by leveraging new digital tools. The use of smart platforms, augmented reality (AR) and data analytics has not only enhanced the visitor experience, but also allowed exhibition stand builders to more accurately identify customer needs and create a more interactive space.
“Our focus on integrating digital technologies with in-person events has fueled our long-term growth trajectory, ” said Erik Engstrom, CEO of RELX (parent company of RXGlobal)
. “Today, exhibition design is not just about physical design, but about creating an intelligent ecosystem with analytical tools that help customers make more effective decisions.”
Cost efficiency and the 2025 outlook
The report also attributes the improved profitability to reduced structural costs and improved event management. RXGlobal has enabled investments in new event technologies by implementing more efficient projects. It is expected that event revenue growth will be accompanied by improved operating margins in 2025, which will create new opportunities for exhibition stand design and construction players.
What do analysts say?
Industry experts believe that the slowdown in growth rates compared to previous years indicates that the post-Covid recovery phase has passed, and that the industry is entering a phase of balanced growth. Meanwhile, exhibitors who can use digital tools to personalize the event space, collect behavioral data, and provide analytical reports will be more successful in attracting leading brands.
Conclusion
The RXGlobal report not only shows the exhibition giant’s improved financial health but also highlights the key role that digitalization and data analytics will play in the future of exhibition design. The event industry appears to be redefining itself with a combination of physical creativity and digital innovation, a transformation that is transforming exhibition designers into strategic players in the success of brands.
Stay tuned for more updates on exhibition booth trends and new technologies in this field.