فهرست مطالب
Exhibition booth construction at international exhibitions (Seoul, Tehran, Shahr Aftab, Tehran Mosalla, Olympic Hotel, Iran Mall)
Booth Design Media – Seyed Mehdi Najafi – The best exhibition stand construction projects in Tehran – International exhibitions play a key role in economic development and public diplomacy as a platform for showcasing technology, culture, industry and art. The design of exhibition booths (familiarity) in these events is a combination of architectural engineering, experiential marketing and new technologies. In this article, we analyze booth design in five major international complexes: Seoul (COEX/KINTEX) , Shahr Aftab Tehran , Mosalla Tehran , Olympic Hotel and Iran Mall , and review the top 20 booths.
The best exhibition stands construction projects in Tehran
1. Key concepts in exhibition booth construction
- Experiential Design: Creating sensory interaction through virtual reality (VR), augmented reality (AR), and multimedia displays.
- Sustainability: Use of recycled materials, modular structures, and energy-efficient lighting systems.
- Cultural Narrative: Reflection of national and industrial identity in the design of structures.
- Spatial flexibility: Multi-purpose design to accommodate different events.
The best exhibition stands construction projects in Tehran
2. Analysis of top booths at international exhibitions
A. Seoul (South Korea) Exhibitions
1. Samsung booth at CES 2023 (COEX):
- Using flexible OLED screens and an interactive system based on artificial intelligence.
- Dynamic design with rhythmic lighting synchronized to music.
2. Hyundai booth at the Seoul Motor Show (KINTEX):
- Simulating hydrogen vehicle driving using 360-degree motion platforms.
- Exterior of the pavilion with transparent solar panels.
3. K-Beauty booth at Seoul Beauty Expo :
- Minimalist design with pastel colors and facial recognition-based product testing stations.
4. LG booth at IFA 2023:
- 8K video walls with touch capabilities for displaying smart products.
5. Hanbok (Korean traditional clothing) cultural pavilion:
- Using traditional fabrics and holographic projectors to recreate historical ceremonies.
The best exhibition stands construction projects in Tehran
B. Shahr Aftab Tehran
6. IranKhodro booth at the Tehran Auto Show:
- Metal structure with blue-red linear lighting symbolizing the Iranian flag.
- Driving simulator with virtual routes of Iranian roads.
7. Ministry of Petroleum booth at the Oil and Gas Exhibition :
- 3D model of oil fields with live data display through digital dashboards.
- Use of fireproof structures and explosion-resistant materials.
8. Defense Industries Pavilion (Shahid Babaei):
- Modular design with quick-change panels for displaying military products.
9. Iran Tourism Pavilion ( Virtual Milad Tower ):
- A dome tunnel with a 180-degree projection is one of the attractions in Iran.
The best exhibition stands construction projects in Tehran
C. Tehran Mosque
10. Iranian book booth at the International Book Fair:
- “Silk Road” concept design with curved wooden shelves and warm lighting.
11. Traditional Arts Pavilion (Ministry of Cultural Heritage):
- Combining digital calligraphy and handmade carpets with spot lighting.
12. Space Technology Pavilion (ISA):
- A model of a Barkhia satellite with an AR system to display space orbits.
The best exhibition stands construction projects in Tehran
D. Tehran Olympic Hotel
13. Tech Startups Pavilion (DigiTalks 2023):
- Design of small stations with interactive touch screens and networking spaces (Networking Pods).
14. Fashion and clothing booth (Tehran Fashion Week):
- Glass ramps with variable RGB lighting and mirrored walls for depth.
The best exhibition stands construction projects in Tehran
E. Iran Mall
15. Iran Mall Luxury Pavilion (International Brands):
- The use of Iranian marble and crystal chandeliers in the stands of brands such as Gucci and Prada.
16. Contemporary Art Pavilion (Zarrin Gallery):
- Combining modern sculptures with projection mapping narrating the history of Iran.
17. International Food Court Booth:
- Designing glass kitchens with live cooking demonstrations of international cuisine.
The best exhibition stands construction projects in Tehran
Other notable examples:
18. Renewable Energy Pavilion (Tehran Green Exhibition):
- Using transparent solar panels as the roof of the pavilion.
19. Medical Pavilion (Digital Health Innovations):
- Virtual consultation stations with holograms of doctors.
20. Sports Pavilion (Persian Olympics):
- Virtual reality equipment for simulating sports competitions.
3. Conclusion
Combining cutting-edge technology, cultural storytelling, and sustainable architecture, the best booths at international exhibitions serve not only as showcases for products but also as tools for sensory persuasion . The success of these booths depends on the collaboration of architects, lighting engineers, UX specialists, and experiential marketers.
