The best exhibition stand construction projects in Tehran

Exhibition booth construction at international exhibitions (Seoul, Tehran, Shahr Aftab, Tehran Mosalla, Olympic Hotel, Iran Mall)

Booth Design Media – Seyed Mehdi Najafi – The best exhibition stand construction projects in Tehran – International exhibitions play a key role in economic development and public diplomacy as a platform for showcasing technology, culture, industry and art. The design of exhibition booths (familiarity) in these events is a combination of architectural engineering, experiential marketing and new technologies. In this article, we analyze booth design in five major international complexes: Seoul (COEX/KINTEX) , Shahr Aftab Tehran , Mosalla Tehran , Olympic Hotel and Iran Mall , and review the top 20 booths.

1. Key concepts in exhibition booth construction

• Experiential Design: Creating sensory interaction through virtual reality (VR), augmented reality (AR), and multimedia displays.
• Sustainability: Use of recycled materials, modular structures, and energy-efficient lighting systems.
• Cultural Narrative: Reflection of national and industrial identity in the design of structures.
• Spatial flexibility: Multi-purpose design to accommodate different events.

2. Analysis of top booths at international exhibitions

A. Seoul (South Korea) Exhibitions

1. Samsung booth at CES 2023 (COEX):

• Using flexible OLED screens and an interactive system based on artificial intelligence.
• Dynamic design with rhythmic lighting synchronized to music.

2. Hyundai booth at the Seoul Motor Show (KINTEX):

• Simulating hydrogen vehicle driving using 360-degree motion platforms.
• Exterior of the pavilion with transparent solar panels.

3. K-Beauty booth at Seoul Beauty Expo :

• Minimalist design with pastel colors and facial recognition-based product testing stations.

4. LG booth at IFA 2023:

• 8K video walls with touch capabilities for displaying smart products.

5. Hanbok (Korean traditional clothing) cultural pavilion:

• Using traditional fabrics and holographic projectors to recreate historical ceremonies.

B. Shahr Aftab Tehran

6. IranKhodro booth at the Tehran Auto Show:

• Metal structure with blue-red linear lighting symbolizing the Iranian flag.
• Driving simulator with virtual routes of Iranian roads.

7. Ministry of Petroleum booth at the Oil and Gas Exhibition :

• 3D model of oil fields with live data display through digital dashboards.
• Use of fireproof structures and explosion-resistant materials.

8. Defense Industries Pavilion (Shahid Babaei):

• Modular design with quick-change panels for displaying military products.

9. Iran Tourism Pavilion ( Virtual Milad Tower ):

• A dome tunnel with a 180-degree projection is one of the attractions in Iran.

C. Tehran Mosque

10. Iranian book booth at the International Book Fair:

• “Silk Road” concept design with curved wooden shelves and warm lighting.

11. Traditional Arts Pavilion (Ministry of Cultural Heritage):

• Combining digital calligraphy and handmade carpets with spot lighting.

12. Space Technology Pavilion (ISA):

• A model of a Barkhia satellite with an AR system to display space orbits.

D. Tehran Olympic Hotel

13. Tech Startups Pavilion (DigiTalks 2023):

• Design of small stations with interactive touch screens and networking spaces (Networking Pods).

14. Fashion and clothing booth (Tehran Fashion Week):

• Glass ramps with variable RGB lighting and mirrored walls for depth.

E. Iran Mall

15. Iran Mall Luxury Pavilion (International Brands):

• The use of Iranian marble and crystal chandeliers in the stands of brands such as Gucci and Prada.

16. Contemporary Art Pavilion (Zarrin Gallery):

• Combining modern sculptures with projection mapping narrating the history of Iran.

17. International Food Court Booth:

• Designing glass kitchens with live cooking demonstrations of international cuisine.

Other notable examples:

18. Renewable Energy Pavilion (Tehran Green Exhibition):

• Using transparent solar panels as the roof of the pavilion.

19. Medical Pavilion (Digital Health Innovations):

• Virtual consultation stations with holograms of doctors.

20. Sports Pavilion (Persian Olympics):

• Virtual reality equipment for simulating sports competitions.

3. Conclusion

Combining cutting-edge technology, cultural storytelling, and sustainable architecture, the best booths at international exhibitions serve not only as showcases for products but also as tools for sensory persuasion . The success of these booths depends on the collaboration of architects, lighting engineers, UX specialists, and experiential marketers.

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