The 32nd International Iran Agrofood Exhibition 2025: The driving force behind the economy, industry and employment

Introduction

Booth Construction and Decoration System – The 32nd Iran Agrofood 2025 International Exhibition , as the largest specialized event for the agricultural and food industries in Iran, will be held from May 19 to June 1 at the Permanent Exhibition Center of Tehran International Exhibitions. With the participation of 750 domestic companies and 138 foreign companies from 12 leading countries in the field of food and agricultural technology , this exhibition serves not only as a business platform but also as a forum for exchanging knowledge, technology and strengthening cross-border cooperation. In this article, the various dimensions of this event are examined from the perspective of economy, employment, social welfare, industrial innovation and the vital role of the exhibition industry and booth design .

The 32nd International Iran Agrofood Exhibition 2025

1. Economic impacts: trade growth and capital attraction

As an economic catalyst , Iran Agrofood 2025 plays a key role in stimulating the country’s financial cycle:

• International trade: The presence of companies from countries such as Germany, Italy, China, and the UAE makes it possible to conclude export and import contracts. For example, German companies active in the field of agricultural machinery can have technical cooperation and joint investments with Iranian manufacturers.

• Investment attraction: International exhibitions are a platform for introducing investment opportunities in sectors such as smart agriculture, food packaging, and agricultural processing technologies. Estimates show that such events can increase foreign investment in the agricultural sector by up to 20% .

• Value chain development: The convergence of companies producing raw materials, machinery, and processing technologies makes the food industry supply chain more integrated and efficient.

The 32nd International Iran Agrofood Exhibition 2025

2. Employment: Creating direct and indirect opportunities

• Short-term employment: Holding such an exhibition directly creates jobs for thousands of people in the fields of booth construction, transportation, hosting, security, and service provision.

• Sustainable employment: Technology transfer and joint project development between domestic and foreign companies require a workforce with expertise in areas such as agricultural engineering, quality control, and international marketing. For example, collaboration with Spanish companies in the field of olive oil production can lead to the creation of new production lines and the attraction of a skilled workforce.

• Private sector growth: The presence of small and medium-sized businesses (SMEs) at the exhibition increases their access to global markets and strengthens the employment generation capacity of these units.

The 32nd International Iran Agrofood Exhibition 2025

3. Social welfare: access to healthy products and up-to-date knowledge

• Product Diversity: Providing quality and innovative food products from different countries improves Iranian consumers’ access to diverse goods.

• Improving food safety: Companies like Iran Foodtech are introducing new technologies in the field of quality control and reducing food waste, which leads to increased safety and shelf life of products.

• Public education: Holding specialized workshops on sustainable agriculture and healthy nutrition will raise public awareness in the field of food safety.

The 32nd International Iran Agrofood Exhibition 2025

4. Industry and Technology: Transition to Smart Agriculture and the Digital Economy

This exhibition focuses on three sections: Iran Food (food products), Iran Agro (agriculture and machinery), and Iran Foodtech (food technology):

• Smart Agriculture: Companies such as John Deere (USA) and Klass (Germany) will showcase their latest achievements in the field of self-driving tractors and smart irrigation systems.

• Food technology: Iranian startups active in the field of alternative proteins (such as artificial meat) or biodegradable packaging are testing their position in global markets.

• Digitalization: AI-powered supply chain management platforms enable product traceability from farm to fork.

The 32nd International Iran Agrofood Exhibition 2025

5. Exhibition industry, booth construction and booth design: the art of attracting attention

The exhibition industry itself is a dynamic economic sector that ranges from booth design to event management:

• Booth Design: Creative booths using interactive elements (such as touchscreens, augmented reality) and sustainable design (using recycled materials) not only attract visitors but also reinforce the company’s brand identity. For example, the booth of Italian company Brera , inspired by Tuscan gardens, showcases a combination of nature and technology.

• Booth Engineering: Iranian companies active in this field , by utilizing technologies such as 3D printing and modular structures, enable the implementation of complex projects in a short time.

• Creative Economy: The exhibition industry has fueled the growth of jobs such as graphic design, lighting engineering, and virtual reality specialists.

6. International Cooperation: A Step Towards a Resistance Economy

The presence of countries such as Russia and India that have preferential trade agreements with Iran is an opportunity to reduce dependence on traditional markets and diversify economic partners. For example:

• Cooperation with China: Investing in joint production lines for export-oriented agricultural products such as pistachios and saffron.

• Cooperation with Turkey: Using this country’s transit corridors to export Iranian food products to Europe.

7. Challenges and future prospects

• Sanctions and financial restrictions: Although the presence of foreign companies indicates a breaking of economic isolation, facilitating financial transfers remains a key challenge.

• Environmental sustainability: Expo 2025 could become a model for green development by encouraging environmentally friendly stands (Zero-Waste Stands).

• Economic Diplomacy: This event is an opportunity to showcase Iran’s capabilities in the post-sanctions environment and gain the trust of foreign investors.

Conclusion

Iran Agrofood 2025 is not just a trade event, but a mirror of the capabilities and opportunities of the Iranian economy in the field of agriculture and food. By strengthening the value chain, creating jobs, transferring technology, and developing the exhibition industry, this exhibition plays a key role in realizing the resistance economy and improving social welfare. In addition, the creative design of the booths and the use of modern technologies will elevate Iran’s exhibition industry to a competitive level with global standards.