The thrilling experience of “The Squid Game” is coming to London! Pre-registration is now open!
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Exhibition News – The immersive and interactive exhibition ‘Squid Game: The Experience’ , based on the hit Netflix series, is coming to London after a huge success in New York, Sydney, Seoul and Madrid ! The unique event will take place from 15 April 2025 at Immerse LDN in ExCel, where fans will experience the real thrills of the series’ deadly games for the first time in Europe.
Enter the dangerous world of “Squid Game : The Experience”
Competitors in teams of six have 60 minutes to test their skills and luck in five exciting challenges inspired by the series, including “Red Light, Green Light” under the terrifying gaze of the giant puppet “Young Hee,” crossing a winding glass bridge , and a breathtaking game of “Marbles .” Any mistake could lead to your elimination!
After the game: Korean market and exclusive souvenirs
After the adventure ends, players are invited to a Korean night market to regain lost energy by tasting famous South Korean cuisine, visit booths selling exclusive merchandise from the series (including clothing and collectibles), and take souvenir photos in front of iconic scenes from the series.
Registration time is limited!
Fans can get their hands on exclusive pre-sale tickets by signing up for a waiting list starting April 15, 2025. General ticket sales begin April 25, 2025 , but due to the anticipated demand, we recommend you act quickly!
📅 Exhibition start date : Spring 2025
📍 Location : Immerse LDN, Excel Exhibition Centre, London
🎟 Pre-sale registration : From April 15 on the official website
Do you dare to enter this game? Don’t forget: Losers are eliminated! 🦑
Squid Game: A look at the global Netflix phenomenon
The South Korean series Squid Game , created by Hwang Dong-hyuk , was released on Netflix in September 2021 and quickly became one of the most-watched series in the platform’s history. It is a stunning blend of suspense, symbolic violence, and social commentary that has captivated audiences around the world.
Series story
The story revolves around 456 indebted and marginalized people who compete in a series of deadly games for a prize of 45.6 billion won (about $38 million) . Inspired by simple childhood games in Korea, the games come with brutal rules: Losers are eliminated —literally!
Key characters
- So Gi-hoon (played by Lee Jong-jae): The protagonist, an unemployed, indebted, and separated man from his family, enters the game to save his life.
- Frontman (mysterious manager of the games): A silver-clad masked figure who maintains the ruthless order of the games.
- Il-nam (actor: Oh Young-soo): An old man who plays a key role in the final plot twist.
- Kang Sae-baek (played by Jung Ho-yeon): A runaway woman who enters the game to find her family.
The series takes a dark look at economic inequality, a ruthless capitalist system, and social pressures . The characters, each representing a different segment of society, display their conscience, humanity, and greed in a fight for survival. Iconic scenes, such as the massive staircase that separates the rich and poor players, have become one of the series’ most enduring images.
Global cultural phenomenon
- Record-breaking: The series had 1.65 billion hours of viewership in just its first 28 days , becoming Netflix’s first non-English-language series to top the charts.
- Cultural impact: From the green uniforms and pink masks worn by the guards at various events to the inspiration of artists like Lady Gaga, the series became a part of global pop culture .
- Awards: Emmy Award winner for Best Actor (Lee Jong-jae) and numerous other nominations.
Why should you watch this series?
If you love gripping stories with human messages , “The Squid Game” is a combination of breathtaking suspense, deep characterization, and stunning visuals . While its violent scenes may not be for everyone, its narrative of humanity’s struggle for survival and morality will keep the viewer riveted until the end.
📌 Tip : If you’re a fan of the series, the in-person Squid Game: The Experience in London is a unique opportunity to feel the excitement of the games in the real world without the real risk! 🎮