Iran Expo 2025: A new development in the exhibition booth industry and international trade development

Exhibition News – The press conference of the seventh edition of the Iran Export Capabilities Exhibition (Iran Expo 2025) was held with the presence of senior government and business officials of the country. This event is not only known as a showcase for displaying Iran’s economic capacities, but also has created a significant transformation in this field by focusing on exhibition booth construction as the core of attracting audiences and developing trade negotiations. This report examinesvarious aspects of this exhibition, from booth design to business strategies.

Government support and the place of exhibitions in the national economy

Government spokesperson Fatemeh Mohajerani emphasized the role of exhibitions in developing non-oil exports and stated, “The direct presence of the president at exhibition events in recent months demonstrates the government’s serious determination to transform this industry into the driving force of the economy.” This support is particularly evident in the field of exhibition booth construction , where professional and technologically advanced booth design can present a modern and attractive image of Iran’s capabilities.

Iran Expo 2025: A New Evolution in the Booth Building Industry

Exhibition Stand Construction: From Architecture to Technology

Sedif Beikzadeh , CEO of International Exhibitions Joint Stock Company, referring to the 6,000 square meter increase in the exhibition’s indoor space , explained: “This year, by renovating the existing spaces, it has been possible to maximize the presence of production units and provide creativity in booth construction.” This physical expansion has two key goals
: 1. Attracting foreign delegations by creating interactive and multi-purpose booths.
2. Optimizing exhibition space for small and medium-sized enterprises (SMEs) at an affordable cost.

He added: “The use of digital technologies such as augmented reality (AR) and touchscreens in booths allows for the introduction of products in a dynamic manner.” This approach has distinguished the booth construction of Iran Expo 2025 from previous editions.

B2B Interactions: Booths as Negotiation Tables

Mohammad Ali Dehghan Dehnavi , head of the Trade Development Organization of Iran, emphasized the role of booths in facilitating trade negotiations, saying, ” The booths are designed in such a way that private spaces are provided for discussions between domestic and foreign businessmen.” This strategy makes each booth not only a product showcase, but also a communication hub for concluding contracts.

According to the statistics provided, more than 1,200 business contracts were signed on the sidelines of the booths in the past period, and this number is expected to increase in 2025 due to improved infrastructure.

Iran Expo 2025: A New Evolution in the Booth Building Industry

Iran Expo 2025: A New Evolution in the Booth Building Industry

Virtual Exhibition: Complementing Physical Booths

One of the innovations of Iran Expo 2025 is holding a virtual exhibition simultaneously with the in-person event . Beikzadeh explained: “After 5 days of in-person activity, the booths will be accessible virtually and the participants’ information will remain on the exhibition portal for 6 months.” This approach has two major advantages:

• Continued interactions even after the exhibition ends.

• Reducing booth construction costs for companies that cannot have a physical presence.

Challenges facing exhibition booth construction

Despite recent developments, Iran’s exhibition industry also faces obstacles:

• Lack of unified standards in booth design and safety.

• Limited access to world-class raw materials due to sanctions.

• Competition with international exhibitions such as the Dubai Expo , which allocate large budgets to attracting an audience.

However, Dehghan Dehnavi announced: “In cooperation with trade unions, we are developing a strategic document for standardizing booths and training specialized personnel.”

Conclusion: Exhibitions are the driving force of the resistance economy

Iran Expo 2025, with its focus on smart booth construction and international interactions , has taken a big step towards the goals of the resistance economy. The success of this event depends not only on the presence of domestic and foreign companies, but also on the ability of booth designers to create creative and efficient spaces. If the existing challenges are managed properly , Iran can become the exhibition hub of the Middle East.