Examples of top food industry booth construction projects from last year

Booth Media – Food industry exhibitions are known as a vital platform for introducing new products, building business networks, and strengthening branding. In the meantime, the design and implementation of exhibition booths play a key role in attracting visitors’ attention, conveying the brand message, and creating an unforgettable experience. Booths in this industry should not only be visually appealing, but also be designed with requirements such as hygiene, sensory interaction (smell, taste, touch), and product displayability in mind. In this article, we will examine successful examples of booth projects at food industry exhibitions and analyze the design principles, technologies used, and their effects.

1. Booth construction for global brands: Nestlé project at Anuga 2022

Anuga , the world’s largest food industry trade fair, is taking place in Cologne, Germany. Nestlé’s booth at the event was a shining example of combining modern design and digital interaction .

Project specifications :
- Area : 500 square meters.
- Main theme : “The Future of Sustainable Nutrition”.
- Key elements :
  - Digital interactive space : Visitors could obtain information about the carbon footprint of products by scanning QR codes.
  - Live Kitchen : Professional chefs prepared dishes made with Nestlé products and free samples were distributed.
  - Innovative product display : Part of the booth was dedicated to vegetarian and gluten-free products, which were given extra visual appeal with LED lighting.
- Result : 30% increase in visitor engagement compared to the previous year and thousands of business leads recorded.

Design Tip : The use of recycled materials in the booth structure and energy-efficient lighting was in line with the brand’s sustainability slogan.

2. Concept booths for startups: Beyond Meat project at Expo West 2020

Startups working in alternative foods (such as plant-based proteins) need booths that can showcase the product’s differences in an engaging and educational way. Beyond Meat’s booth at Expo West (a prestigious natural foods trade show in California) was a successful example of this approach.

Project specifications :
- Area : 100 square meters.
- Main theme : “The taste of change”.
- Key elements :
  - Taste testing stations : Visitors could try hot veggie burgers.
  - Educational walls : Digital signs explained the product manufacturing process and its environmental impact.
  - Minimal design : Use white and green colors to emphasize purity and naturalness.
- Result : 50% increase in online sales during the exhibition and attraction of new investors.

Design Tip : Using open space without high walls enhanced the sense of intimacy and accessibility.

Beyond Meat Project at Expo West 2020

3. National Pavilions: Italy Pavilion at Gulfood 2023

Gulfood in Dubai hosts countries looking to showcase their food industries in the Middle East. The Italian Pavilion in 2023 attracted a lot of attention with its focus on local cuisine and classic design .

Project specifications :
- Area : 800 square meters.
- Main theme : “Essenza Italiana” (Essence of Italy).
- Key elements :
  - Architectural design : Use of Roman arches and Carrara marble to recall the historical monuments of Italy.
  - Thematic areas : Separate sections for cheeses, olive oil, and pasta with different lighting.
  - Live show : Italian chefs made fresh pasta and visitors could participate in workshops.
- Result : Signing of 15 new export contracts with Emirati companies.

Design Tip : Combining traditional elements with modern technologies (such as touchscreens to display product information) created a good balance.

Italy Pavilion at Gulfood 2023

4. High-tech interactive booths: Ben & Jerry’s project at SIAL 2021

Ice cream brand Ben & Jerry’s used virtual reality (VR) to create a unique experience at SIAL Paris .

Project specifications :
- Area : 150 square meters.
- Main theme : “Journey from farm to fork”.
- Key elements :
  - VR Tour : Visitors wearing VR headsets could tour the brand’s organic farms and see the ice cream production process.
  - Personal ice cream making station : Visitors used tablets to choose their favorite combination and receive a free sample.
  - Social Wall : Photos taken by visitors were displayed on Instagram with a dedicated hashtag.
- Result : 1,000 Instagram posts with brand hashtags and a 20% increase in official followers.

Design Tip : Use digital games (gamification) to teach the brand’s social responsibility philosophy (such as supporting sustainable agriculture).

5. Sustainable Projects: Zero-Waste Booths at Food Matters Live 2022

With the growing concern for the environment, some companies are designing carbon neutral or zero waste stands . A prime example of this was the stand of Dutch company Waste2Taste at the Food Matters Live trade fair in London.

Project specifications :
- Raw materials : The entire structure of the booth was made from recycled wooden pallets and plant-based fabrics.
- Energy : Electricity is provided through solar panels installed on the roof.
- Interaction : Visitors received discount coupons by bringing food waste (such as banana peels) to the booth. This waste was used to produce compost.
- Result : Receiving the Best Sustainable Booth Award from the organizers and attracting new business partners.

Design Tip : A live demonstration of the waste recycling process at the booth enhanced the sense of participation of visitors.

Key principles in food industry booth design

From the examples above, we can extract some common principles:
1.  Focus on the sensory experience : Use free samples, inviting scents (like the aroma of fresh coffee), and natural textures.
2.  Integrate technology and tradition : Combine virtual reality with live cooking demonstrations.
3.  Sustainability : Choose recyclable materials and reduce your carbon footprint.
4.  Flexibility : Modular design for reuse at different exhibitions.
5.  Brand storytelling : The booth should provide a coherent narrative of the company’s mission and values.

Conclusion

Food exhibition booths are not just physical spaces, they are strategic tools for connecting directly with customers , educating the target market , and differentiating from the competition. Successful projects are those that combine creativity, technology, and attention to current market needs to create a comprehensive and memorable experience. With the growth of trends such as Personalized Nutrition and Circular Economy, future booths are expected to move even further towards artificial intelligence , the Internet of Things , and multi-sensory designs .