Policy meeting of the 2025 Furniture Exhibition was held

Introduction

Exhibition News – The 34th International Iran Furniture Industry Exhibition , as one of the key events in the country’s economic calendar, will be held in August 1404, with the focus on “Export, Innovation and Market Development” at the Permanent Exhibition Center of Tehran International Exhibitions . The exhibition, which is organized in cooperation with the Exhibitions Joint Stock Company, the Furniture Manufacturers Union and FIPCO Company (main organizer), is not only a platform for introducing the latest achievements of the Iranian furniture industry, but also a strategic opportunity to draw an export roadmap and strengthen Iran’s position in global markets.

Policy meeting; major goals and strategic statements

At the first meeting of the exhibition’s policy council, which was held with the presence of senior managers of the Exhibitions Joint Stock Company, the Furniture Trade Union, and representatives of the private sector, major goals such as increasing the share of non-oil exports , strengthening the competitiveness of domestic manufacturers , and creating a link between modern design and the furniture industry were emphasized.

• Sedif Beikzadeh , CEO of the Exhibitions Joint Stock Company, referred to the slogan of 1404 (the year of investment for production), considered exhibitions to be the “leader of production” and emphasized the need to use modern technologies in booth construction and international marketing .

• Hassan Ahmadian , the head of the Furniture Manufacturers Union, announced that the industry has a turnover of $10 billion and 60,000 manufacturing units are operating, and announced the holding of a side event, “Tehran Design Week,” concurrently with the exhibition. This event, focusing on design and innovation, will serve as a complement to improving the quality of products and exhibition stands.

Exhibition booth construction: from idea to execution

Booth construction at specialized exhibitions such as furniture fairs is not just a physical space, but a strategic tool for conveying brand identity, attracting visitors’ attention, and creating interaction with international buyers. In light of the goals announced at the policy meeting, booths for this period should be designed based on several key principles:

1. Focus on modern and functional design

Given that the exhibition coincides with Tehran Design Week, the booths should reflect the latest trends in industrial design and interior architecture. The use of sustainable materials (such as recycled wood and lightweight composites), smart lighting , and minimal elements can convey the message of “quality and innovation” to a global audience.

2. Technology Integration

According to Beekzadeh, exhibitions play a pivotal role in attracting investment. Therefore, booths should use digital tools such as augmented reality (AR) to display products in virtual space , interactive panels to present digital catalogs, and visitor behavior analysis systems . These technologies not only increase the attractiveness of the booth, but also provide valuable data to improve marketing strategies.

3. Experience-Centric Space Design

Today, successful booths create more than just a product display; they offer a sensory experience to the audience . For example, creating “inspirational rooms” with furniture arranged in the form of real-life stories, or using fragrances and music that match the brand identity, can make a lasting impression on visitors.

4. Flexibility and cost-effectiveness

Given the large presence of small and medium-sized manufacturers at this exhibition, designing modular and reusable booths is a practical solution to reduce costs and increase productivity. These booths must be adaptable to various exhibition spaces at the international level . 

The role of exhibitions in export development

With the Iranian furniture industry’s $10 billion turnover and the presence of over 60,000 active units, the 1404 exhibition is a golden opportunity to break through regional markets and enter the global arena. Professional booths, holding B2B workshops, and inviting key buyers from countries such as Iraq, Turkey, and the UAE can help achieve the industry’s $2 billion export goal .

Conclusion

The 34th Iran International Furniture Exhibition, with a combination of smart policy-making , creative booth design , and impactful side events , could be a turning point for Iran to become a hub for furniture production and export in the region. The success of this event depends on the tripartite cooperation between government institutions, trade unions, and exhibition organizers who will present a professional image of the Iranian furniture industry to the world through innovation in booth construction and marketing.

Date: 28-29 August 2025
Location: Permanent Place of Tehran International Exhibitions
Organizer: FIPCO Company