New Polar Train Experience: Magical Walk in Manchester 2025
Exhibition News – Manchester , July 14, 2025 – Fans of the magical stories of the holiday season, especially the Polar Train get ready for a new experience! Warner Bros. Discovery Global Themed Entertainment, in partnership with Rail Events Inc. and Plus Live Events, is bringing a new, seasonal attraction to Manchester: Believe! The Polar Express Experience .
The unique event will take place from November 14 to December 31, 2025, in a sprawling space at Manchester’s Victoria Warehouse, and will revolutionise the presentation of the beloved story of the Polar Train.
Beyond the Rails: A Fully Immersive Walking Tour
Unlike the traditional version, which was usually presented as a themed train journey , “Believe It! The Polar Train Experience” is designed as a Fully Immersive Walkthrough. The event is a Location-Based Experiential Installation that takes visitors from the real world to the heart of the magical Christmas story.
Multi-Area and Narrative: Visitors will travel through diverse and immersive environments on a walking journey and experience key scenes of the story firsthand.
Accompanying beloved characters: Participants in this magical journey are accompanied by lovable characters such as “Hero Boy” and “Hero Girl.”
Flexible format: This new format allows producers to be more flexible in choosing the location of the event and scale it to fit different spaces. This approach eliminates the logistical constraints associated with using real tracks and trains.
The ideal location: Manchester’s Victoria Warehouse, with its large and flexible space, provides the perfect canvas for creating this multi-sensory, pedestrian-centric experience.
Franchise expansion and new strategy
The launch of this experience in Manchester marks a significant expansion of the Polar Train franchise into alternative and engaging formats, part of a larger strategy to diversify holiday offerings in key markets such as the UK.
Attracting New Audiences: This event introduces the popular “Polar Train” intellectual property (IP) to new audiences in a different and more accessible format, especially those who have not had the opportunity to experience the train version.
Responding to Growing Demand: This three-way collaboration positions Warner Bros. Discovery and its partners to meet the growing demand for seasonal thematic content in major urban centers.
Collaboration at Scale: The partnership between Warner Bros. Discovery, Real Events (owner of the rights to the Polar Train Experience), and Plus Live Events (an experienced live event operator) is a successful example of a multi-partner approach to delivering branded experiences at scale .
The “Believe It! The Polar Train Experience” in Manchester promises a magical and memorable adventure for the whole family in the heart of the 2025 holiday season. Advance tickets are on sale soon.