Nowruz meeting of the Minister of Industry with economic activists at Tehran’s international exhibitions; an opportunity to strengthen cooperation and boost exhibition booth construction

According to the exhibition media, the brainstorming session of Seyyed Mohammad Atabak , Minister of Industry, Mine and Trade, with the broad presence of the ministry’s deputies, senior managers, private sector investors, leading exporters and importers, economic activists and representatives of manufacturing trade unions, was held on Farvardin 16, 1403, at the Persian Gulf Conference Hall of Tehran International Exhibitions. The meeting, which aimed to examine the challenges and opportunities in the field of industry, mining and trade in the new year, emphasized the pivotal role of international exhibitions as a platform for developing businesses and introducing national capacities.

Tehran International Exhibitions; A Showcase for Creative Booth Building

Holding the event at the Persian Gulf Hall, one of the most modern exhibition spaces in the Middle East, provided an opportunity to highlight the importance of exhibition design and booth construction in attracting a specialized and international audience. With advanced audio-visual facilities, new lighting technologies , and a flexible space for implementing creative ideas, the Persian Gulf Hall is a successful example of combining modern infrastructure with the art of booth construction. This space allows businesses to effectively introduce their brand identity to domestic and international visitors by utilizing innovative design elements.

Spotlight on booth construction in official statements

At the meeting, the Minister of Industry, Mines and Trade, referring to the role of exhibitions in developing non-oil exports, emphasized the need to use smart and attractive exhibition stands to reflect Iran’s production capabilities. Atabak noted: “International exhibitions are not only a place for trade exchanges, but also an opportunity to showcase Iran’s industrial authority and creativity in the form of uniquely designed stands. Investment in this area can act as a driving force to increase the presence of Iranian brands in global markets.”

Economic activists’ reaction to new booth construction needs

The participants in this meeting also discussed the need to use digital technologies such as augmented reality, interactive touch screens, and professional content distribution systems in booths , citing the increasing competition in the international exhibition arena. They called for greater cooperation between government institutions and the private sector to train specialized booth construction teams and standardize services in this field.

Tehran Exhibition: A Model for Sustainable Booth Building

Another topic discussed at the meeting was the consideration of sustainability and environmental concepts in booth design. The use of environmentally friendly materials, energy-efficient lighting systems, and modular structures that allow for the reuse of booth components were among the suggestions presented to align the exhibition industry with sustainable development goals.

Conclusion: Exhibition booth construction, a bridge to the resistance economy

The Nowruz meeting of the Minister of Industry at the Tehran International Exhibition was not only a step towards removing barriers to production and trade, but also emphasized the necessity of transforming the art of exhibition booth construction as a tool for economic diplomacy. According to the announced plans, it is expected that this year we will witness specialized exhibitions focusing on designing smart booths and internationalizing this industry in Iran.
This event showed that Tehran International Exhibitions, relying on advanced infrastructure and the capabilities of domestic companies in booth construction, can become a center for the emergence of commercial innovations and strengthening the national economy.