فهرست مطالب
Exhibition Media – Digital media and trade shows are potentially and mutually linked and work together. Do you know why this strong and effective connection exists? Finally, we will find the answer to this question in the text below. Exhibitions are known as powerful platforms that allow companies to showcase their brand, products and various services. These events help in creating human interactions and at the same time pave the way for brand promotion.
In today’s world, with all the innovations that have taken place in the field of technology and digital media, everyone is inclined towards using these advanced tools in their daily lives. Digital platforms have witnessed tremendous growth in recent years and canhelp in extensive virtual advertising to introduce and expand companies.
While web-based marketing continues to dominate all businesses and is an effective tool for attracting customers and promoting a brand, many brands are yet to harness the full potential of digital media to effectively promote their trade shows. In fact, it has been observed that exhibitors who neglect to implement digital strategies do not achieve ideal and effective results at trade shows and may not be able to achieve the goals they set for themselves.
Typically, exhibitors use special and attractive elements to design their booths in order to attract the attention of the exhibition crowd and increase the number of visitors. Did you know that this is not the only option for attracting attention and increasing influence at the exhibition? You can attract more traffic to your booth by designing a comprehensive and coherent digital media strategy,
even if your booth design is simple . This strategy can include the use of social networks, online advertising, and other digital tools that help you introduce your brand and attract a larger audience. As a result, there will be a transformation in the way you display and promote your products and services and provide an opportunity to establish a positive and effective connection with customers and visitors.
All you need to do is strategically incorporate digital media into your event from the moment you start participating. Carefully plan every detail and aspect of it. Here are some key suggestions that can help you develop and strengthen your digital presence.
Digital media and its benefits in international exhibitions
Step by step with digital media at international events and exhibitions
Previous planning:
First, you should create dedicated social media pages for your event. You can use these pages as a platform to spread the word and plan what content to post to grab the attention of your audience. Look for creative ways to promote your virtual event . Try to create excitement and interest in your latest products that will be on display on the day of the event. This kind of buzz and excitement among your audience can lead to interest and anticipation for your event long before the event.
Show day planning:
On the day of the show, you can leverage online challenges and activities on digital platforms to better connect with people. For example, make interesting and clever presentations about your products to attract more attention and engagement from the audience. Careful planning for the day of the show will help you engage your target audience with your brand image and create a unique experience for them.
Post-exhibition planning:
By implementing the two strategies mentioned above, you will definitely be able to establish effective communication with your audience. Now that you have a good interaction with them, you can keep in touch with them via email or various social media platforms . This will help you build deeper relationships with people and turn them into loyal customers.
Choose the best:
So, here is a very crucial part of digital media marketing . All you have to do is experiment to identify the ideal platform and make the most of it.
In my opinion, LinkedIn is one of the best platforms for business development . Similarly, you can get a summary of your trade show attendees from the organizers and interact with key people in that industry. Also, engage with event-related groups on LinkedIn and share existing images from the show to expand your reach.
Three of the most popular platforms are Facebook, Instagram, and Twitter. Millions of people connect with these platforms , making them one of the best options for building and growing a business. Create a dedicated page for yourself and keep it updated with information and news about your company’s events, products, and services to help you attract more attention from your audience and keep them up to date with the latest developments.
The role of Instagram and Twitter in trade and international exhibitions
In today’s digital age, an active presence on social media platforms has become a critical factor for the success of brands, especially at trade shows and international exhibitions. Instagram and Twitter, due to their unique features, play an effective role in promoting brands, attracting audiences , and facilitating communication. In this article, we will examine the role of these two platforms in trade shows and international exhibitions and analyze how to use them effectively.
Instagram: Visualization and Engagement
As a visual platform, Instagram provides an attractive way to showcase products, services, and brands. At trade shows, using Instagram can be very useful in the following ways:
1. Attractive images and videos
Trade shows are a great place to photograph and film booths, products, and events in progress. Uploading high-quality photos and videos from the event, using Instagram’s editing tools, will capture the attention of your audience and encourage them to engage with your brand.
2. Using cores
Tags can help increase content visibility. By choosing tags that are relevant to the trade show and industry, more audiences will be able to find your content and more brand engagement will be generated.
3. Stories and Live
Instagram Stories and live streaming can directly impact your connection with trade show attendees. Use these features for live reporting, visitor interviews, and new product introductions.
Twitter: Rapid exchange of information
With a focus on sending short, quick messages, Twitter allows companies to connect with their audiences in real time . At trade shows, Twitter can be used in the following ways:
1. Announcements and breaking news releases
By sending out tweets and instant notifications about activities, presentations, and special offers, you can quickly grab visitors’ attention and invite them to your booth.
2. Interaction with the audience
Twitter allows users to easily connect with brands . Responding to questions and comments instantly can create a sense of closeness and connection between the brand and customers.
3. Event clusters
Using an exhibition-specific hashtag will help you join the conversation around the event and share your content with other attendees. These hashtags can significantly help increase reach and engagement.
Ideas for using Instagram and Twitter at international exhibitions
Using Instagram and Twitter at international trade shows can help every stakeholder at these events – from exhibitors and stand builders to visitors and organizers. Below are some ideas for each group:
1. Exhibitors
- Upload visual content: Exhibitors can post photos and videos of their booth, products, and services on Instagram and Twitter to capture the attention of their audience.
- Hold a contest: Hold contests and challenges through specific hashtags to encourage visitors to take photos of your booth and introduce it to their friends.
- Live Interviews: Interview influencers, customers, and experts and broadcast these interviews live on Instagram.
2. Booth builders
- Showcase designs: Share images of past work and current booth designs and showcase the design process in Stories.
- Helpful Tips: Through tweets and Instagram posts, offer tips on booth design and construction and how to optimize the space to attract more visitors.
- Behind the scenes: Take pictures of the booth preparation process and post them on social media to draw the audience’s attention to your expertise and quality of services.
3. Visitors
- Sharing experiences: After visiting the booths, visitors can share their experiences and opinions about the products they viewed.
- Photography Challenge : Encourage visitors to share their photos of various booths and products using a specific hashtag.
- Live Video: Visitors can record live coverage of important events and meetings at the exhibition and publish them on their personal accounts.
4. Organizers
- Create dedicated hashtags: Define a specific hashtag for each exhibition and ask all stakeholders to use it to make content and conversations related to the event more transparent and relevant.
- Publish breaking news: As much as possible, publish news and changes related to the event immediately via Twitter so that all participants are informed.
- Content Distribution: Share content related to keynote speeches and sessions and publish relevant posts on Instagram so that people who were unable to attend the event can also benefit from the content.
These ideas can help each stakeholder make the most of Instagram and Twitter to interact at international exhibitions and build meaningful relationships.
Conclusion
As two powerful social media platforms, Instagram and Twitter provide unique opportunities for brands and exhibitor companies at trade shows and international exhibitions. By using the right strategies and engaging content, brands can effectively interact with their audiences and ultimately be more successful in attracting customers and promoting their brand. As the digital space is increasingly expanding and evolving, effective use of these platforms can be considered as a key tool to achieve business and marketing goals at exhibitions.