Joint decisions for managing exhibition challenges 1404 – Reducing booth construction time and developing modular booth construction
فهرست مطالب
Background:
Exhibition News – Following the cancellation of some exhibitions this year and the unprecedented compression of the exhibition calendar, a joint meeting between the Iran International Exhibitions Joint Stock Company and the Exhibition booth Builders Association was held with the presence of Engineer Khosh- alhan (Exhibitions Technical and Engineering Deputy), Engineer Hazrati (Director of Interior Design and Architecture), Mr. Balileh (Chairman of the Association’s Board of Directors), and members of the Association’s Board of Directors.
Key areas of discussion:
1. Implementation challenges
The impact of exhibition cancellations on exhibitor planning
Unprecedented time pressure to run the remaining exhibitions of the year
The need to review booth construction and assembly processes
2. Immediate solutions
| Decision | Description |
|---|---|
| Reducing booth construction time | Reduced hours dedicated to construction/assembly at some upcoming exhibitions |
| Development of prefabricated systems | Granting financial incentives and facilities by exhibitions |
| Updating credentials | Final approval of the list of qualified exhibitor companies |
Influential speeches:
Mr. Belile (President of the Association):
“The constructive cooperation of the Technical Assistant of the Exhibitions has strengthened the hope of overcoming the challenges. The continuation of these meetings is vital for joint decision-making.”
Engineer Khoshlanhan :
“Focusing on prefabricated systems achieves the trinity of “speed, quality, and safety” and reduces pressure on contractors.”
Tangible achievements of the meeting:
1. Accelerate processes :
30% reduction in construction time for 4 upcoming exhibitions
Creating tight time windows with technical supervision
2. Infrastructure transformation :
Incentive plan for the use of prefabricated structures
Mandatory safety standards training for contractors
3. Transparency :
Publish an updated list of approved companies
Establishing a joint monitoring system for the quality of implementation
Prospects for future collaborations:
Holding monthly meetings with a specific agenda
Forming a joint crisis committee to manage unexpected challenges
Designing an integrated exhibition planning system by the end of the year
Union reactions:
According to our reporter, this meeting was “the first practical step to turn challenges into opportunities in this year’s special circumstances and will become a model for other sectors of the exhibition industry .”
Footnote:
Intensive exhibition program for the second half of the year: 12 events in 5 months
Share of prefabricated systems in 2023 exhibitions: 40% growth forecast
Next meeting date: August 15, 2024 at the exhibition company location