فهرست مطالب
Background:
Exhibition News – Following the cancellation of some exhibitions this year and the unprecedented compression of the exhibition calendar, a joint meeting between the Iran International Exhibitions Joint Stock Company and the Exhibition booth Builders Association was held with the presence of Engineer Khosh- alhan (Exhibitions Technical and Engineering Deputy), Engineer Hazrati (Director of Interior Design and Architecture), Mr. Balileh (Chairman of the Association’s Board of Directors), and members of the Association’s Board of Directors.
Key areas of discussion:
1. Implementation challenges
-
The impact of exhibition cancellations on exhibitor planning
-
Unprecedented time pressure to run the remaining exhibitions of the year
-
The need to review booth construction and assembly processes
2. Immediate solutions
| Decision | Description |
|---|---|
| Reducing booth construction time | Reduced hours dedicated to construction/assembly at some upcoming exhibitions |
| Development of prefabricated systems | Granting financial incentives and facilities by exhibitions |
| Updating credentials | Final approval of the list of qualified exhibitor companies |
Influential speeches:
Mr. Belile (President of the Association):
“The constructive cooperation of the Technical Assistant of the Exhibitions has strengthened the hope of overcoming the challenges. The continuation of these meetings is vital for joint decision-making.”
Engineer Khoshlanhan :
“Focusing on prefabricated systems achieves the trinity of “speed, quality, and safety” and reduces pressure on contractors.”
Tangible achievements of the meeting:
1. Accelerate processes :
-
30% reduction in construction time for 4 upcoming exhibitions
-
Creating tight time windows with technical supervision
2. Infrastructure transformation :
-
Incentive plan for the use of prefabricated structures
-
Mandatory safety standards training for contractors
3. Transparency :
-
Publish an updated list of approved companies
-
Establishing a joint monitoring system for the quality of implementation
Prospects for future collaborations:
-
Holding monthly meetings with a specific agenda
-
Forming a joint crisis committee to manage unexpected challenges
-
Designing an integrated exhibition planning system by the end of the year
Union reactions:
According to our reporter, this meeting was “the first practical step to turn challenges into opportunities in this year’s special circumstances and will become a model for other sectors of the exhibition industry .”
Footnote:
-
Intensive exhibition program for the second half of the year: 12 events in 5 months
-
Share of prefabricated systems in 2023 exhibitions: 40% growth forecast
-
Next meeting date: August 15, 2024 at the exhibition company location