Video Wall and Urban TV: Revolutionizers of International Exhibition Booth Decoration
فهرست مطالب
Exhibition Stand Design – In the bustling and competitive world of international exhibitions, where brands compete to attract the attention of audiences from all over the world, stand decoration has become a vital weapon. In the meantime, advanced display technologies, especially Video Walls and LED Video Walls or Outdoor LED Displays , have become not only decorative elements, but also the main pillars of the conceptual and communication design of modern stands. With their unparalleled power to convey messages, create visual appeal and create immersive experiences, these tools have revolutionized the way brands are presented at the world’s largest trade events.
1. Technology in the service of attraction and excitement:
Digital whiteboards: Video walls allow designers to transform any surface of a booth into a dynamic digital canvas. It is possible to transform background walls, ceilings, floors, and even columns into a screen for displaying animated, engaging, and ultra-high-definition content (4K, 8K, and beyond).
Urban TVs: Power in size and resistance: This technology, designed for outdoor environments and large spaces, is ideal for huge international exhibition stands with features such as extremely high brightness (to overcome the ambient light of the exhibition), resistance to water and dust (appropriate IP Rating), wide viewing angles and the possibility of creating very large, high-resolution screens . They can be used as the main wall of the stand, in the form of light columns or even as dynamic illuminated ceilings.
Salma’s booth with full video wall at Agrofood 2025
2. Creative uses of urban television and video walls in booth decoration:
A gateway to the brand world: Showing company introduction films, the latest products, revolutionary technologies, or major projects in stunning quality and on an epic scale leaves the first and most lasting impression on visitors.
Immersive Experience: By covering walls or floors, a completely immersive environment is created. The visitor can walk into the heart of a smart factory, travel to the depths of the ocean , or fly among the stars. These multi-sensory experiences create a deeper connection with the brand.
Interactivity: Integrating video walls with technologies such as motion sensors, augmented reality (AR), or touchscreens enables active visitor interaction. Displaying product information based on proximity, allowing for 360-degree zoom and rotation of products, or interactive brand-related games are examples of this use case.
Dynamic and flexible design: No more physically changing the decor for different parts of the exhibition. With a single click, the overall theme of the booth, colors, images and messages can be changed to suit the time of day, type of audience or special programs (for example, when a keynote speech is being given).
Directing visitor flow: Large screens can act as dynamic guides, showing directions, announcing scheduled programs, or directing visitors to specific areas of the booth (such as a conference room or break room).
Live broadcast and event coverage: Live broadcasts of the opening ceremony, keynote speeches elsewhere in the exhibition, or even live communication with the company’s headquarters in another country turn the booth into a news and communication hub.
Dynamic data display: Live display of statistics, interactive charts, and social media comments about the brand or product (exhibition-specific hashtag) instills a sense of dynamism and up-to-dateness.
Strengthening brand identity: Consistent use of the brand’s color palette, fonts, logo, and visual elements in displayed content helps to strengthen the identity and integrity of the brand image in the audience’s mind.
Video Wall and Urban Television – Revolutionizers of International Exhibition Booth Decoration
3. Key Competitive Advantages:
Attracting attention in the crowd: Among the crowd of ordinary booths, a large and dynamic video wall with breathtaking images attracts visitors like a magnet.
Effective and fast message delivery: The power of high-quality moving images in conveying complex concepts, emotions, and brand values faster and more lastingly than text or still images is undeniable.
Professionalism and innovation: The use of these technologies introduces the brand as a leader, innovator, and investor in modern communications.
Flexibility and versatility: A page can serve dozens of different functions throughout the day, from product introductions to guidance and entertainment.
Reusable and cost-effective: Unlike expensive, disposable physical decor, video wall content can be easily changed and updated for future exhibitions. The system itself is also usually removable and reusable.
Video Wall and Urban Television – Revolutionizers of International Exhibition Booth Decoration
Challenges and considerations:
Cost : The initial investment to purchase or rent high-quality equipment and produce professional content can be significant.
Content design and production: The success of a video wall is entirely dependent on creative, high-quality content that is appropriate for its specific dimensions and resolution. It requires an expert content design and production team.
Technical integration: Installing, commissioning, and managing these systems requires technical expertise and careful planning (electricity, cabling, cooling, distribution system).
Ambient light: Especially for urban TVs, ensuring sufficient screen brightness is crucial to overcome the intense light of exhibition halls (high nitrite).
Avoid visual clutter: Content that is too busy or conflicting can have the opposite effect. Content design should be focused and aligned with the brand identity.
Conclusion:
Video walls and urban TV are no longer just display devices; they are strategic components of modern international exhibition booth decoration . With their unparalleled ability to create stunning visual effects, deliver dynamic content, create immersive experiences, and facilitate interaction, these technologies give brands the power to shine in the hustle and bustle of international exhibitions, convey their message in an unforgettable way, and establish a deep and lasting connection with their global audience. Smart investment in the creative design and implementation of these tools is not a cost, but a competitive necessity for success on the international stage. The future of booth decoration will undoubtedly be a digital, dynamic, and full of intelligent light screens.
Renting equipment is better than the exorbitant cost of buying.
Given the need for quality video wall rentals and professional services for use in exhibition booths , events , or commercial spaces , three reputable Iranian companies that have significant expertise in this field and provide rental services are:
1. Bazm Ara Company
Specialties: Sales and rental of all types of video walls (LED, LCD), display equipment and AV systems.
Rental products:
LED video wall with various pixel pitches (such as P1.9, P2.6, P3.9).
LCD Video Wall.
Peripheral equipment such as screens, sound systems, video processors.
Advantages:
Providing quality products and reputable brands.
Installation, setup, and technical support services during rental.
Suitable for exhibitions, conferences, booths and special events .
Website address:
https://bazmara.com/product-category/video-wall/
2. Novin Renter Company
Specialties: Specialized rental of display and event equipment , with a special focus on LED video walls .
Rental products:
Types of indoor and outdoor LED video walls with different resolutions.
Portable and affordable video walls for small to large spaces.
Mobile equipment (e.g., players, control systems).
Advantages:
Various rental options for different budgets.
24/7 technical support during the rental period.
Extensive experience in providing equipment for international exhibitions in Tehran and the city .
Website address:
https://novinrenter.com/product-category/video-walls/
3. Diaco LED
Specialties: Design, production, sales and rental of professional LED video walls .
Rental products:
High quality LED video walls (SMD and COB based).
Pixel pitch types (from fine like P1.2 to coarser).
Rental systems for indoor and outdoor spaces .
Advantages:
Advanced technology and guaranteed image quality.
Full “Rent-to-Operate” service.
Brilliant track record in major national and international projects.
Site address (rental section):
https://www.diacoled.com/rent/
Key points for choosing:
Technical advice: Be sure to share your needs (dimensions, resolution, space, content) with these companies to get the best offer.
Compare prices and services: Depending on the project, inquire about all three companies and compare support services and panel quality.
Background check: Ask for a gallery of previous projects (especially at exhibitions).
Scheduling: For important events (such as the Tehran Fair), apply months in advance to reserve the best equipment.
These companies are among the pioneers in the display equipment market in Iran, and you can confidently work with them to rent a professional video wall .