Unveiling of a specialized book about international exhibitions on the sidelines of the Iran Expo 2025 specialized meeting with the vision of Iran Expo 2026
فهرست مطالب
Exhibition News – Tehran – On the sidelines of the IranExpo 2025 Specialized Meeting and Lessons for IranExpo 2026, the book “International Exhibitions; Trade Development and Innovation” was unveiled with the presence of stakeholders in the country’s exhibition industry .
Unveiling a scientific work for the transformation of the exhibition industry
The book, written by Rachel Gibson and translated by Sedif Beikzadeh and Reza Moussaei , was introduced as a research reference for improving the quality of exhibitions in Iran. Beikzadeh, one of the translators of the work, emphasized the need for a transformation in the approach to exhibitions at the unveiling ceremony:
“In addition to its executive duties, the Exhibitions Joint Stock Company follows a knowledge-based approach. The publication of this book represents a shift from generalizations to field and scientific analyses.”
Key points of the book
According to Beekzadeh, this book, by providing documented data , examines the role of exhibitions in three areas:
1. Developing trade and innovation
2. Strengthening economic diplomacy
3. Growing international tourism
. He emphasized: “Exhibitions should become platforms that mirror countries’ trade trends.”
Unveiling of a specialized book about international exhibitions on the sidelines of the Iran Expo 2025 specialized meeting with the vision of Iran Expo 2026 2
Four strategic pillars of future exhibitions
The book, by analyzing global experiences, emphasizes the following:
Exhibitions as a tool of economic diplomacy
Improving technology absorptive capacity
Strengthening international interactions
Creating an exhibition data monitoring and analysis system
Signing of a research memorandum of understanding for IranExpo 2026
Following this meeting, a memorandum of understanding on research cooperation was signed between the “Institute for Business Studies and Research” and the “International Exhibitions Joint Stock Company of the Islamic Republic of Iran.” Based on this agreement, the following measures will be taken to develop Iranian exhibitions:
| Activity axis | Goal |
|---|---|
| Field studies | Documenting domestic and international experiences |
| Policy development | Designing development strategies based on real data |
| Applied research | Analyzing the performance of exhibitions in the fields of business and technology |
Knowledge-based vision for Iranian exhibitions
This event is a key step in transforming IranExpo into a platform that drives the knowledge-based economy . The emphasis on scientific documentation, the design of analytical systems, and the use of global experiences demonstrate the serious determination of exhibition institutions to be on the international trade roadmap. It is expected that the findings of these studies will play a decisive role in enriching the programs of IranExpo 2026 .