Iran International Exhibitions Company’s top public relations; a successful model in professional communications
فهرست مطالب
Exhibition News – The Islamic Republic of Iran International Exhibitions Joint Stock Companyhas establishedits position as a pioneer in the field of effective communications and exhibition event management by winning the title of “Ministry of Industry, Mines and Trade’s Top Public Relations .” This success, which was announced at the National Conference of Public Relation Managers of the Ministry of Industry, Mines and Trade , demonstrates the company’s alignment with global standards in the field of information, gaining public trust, and its unparalleled role in the qualitative development of the country’s exhibition industry.
Superior public relations : the secret to success in international exhibitions
The ceremony to recognize the top public relations professionals of the Ministry of Information was held at the Permanent Exhibitions Site of Tehran International Exhibitions with the presence of Fatemeh Mohajerani (Government Spokesperson), Mohammad Golzari (Secretary of the Government Information Council), and Sedif Beikzadeh (CEO of the Exhibitions Joint Stock Company). The event emphasized the role of public relations in the “explanation jihad” and increasing organizational transparency, especially in the field of exhibition events.
Pointing to the direct connection between dynamic public relations and the success of exhibition events, Fatemeh Mohajerani stated:
“Public relations is not limited to providing information, but also provides the basis for attracting the participation of stakeholders and audiences by participating in the decision-making and implementation process. This approach in the exhibition and exhibition industry means creating an effective space to introduce brands and attract a global audience.”
Superior public relations and creative booth construction; a reflection of effective public relations
Sedif Beikzadeh, CEO of the Exhibitions Joint Stock Company, attributed this success to teamwork and the use of modern technologies in booth design and stakeholder relationship management. He added:
“Today, exhibition stands are not just a physical space, but a strategic tool for conveying brand messages. Strong public relation, by creating a transparent communication network with exhibition industry activists, organizers, and visitors, provide a platform for showcasing national capabilities at the international level.”
Fatemeh Zarean, Director of the Communications Center of the Ministry of Interior, also emphasized the need to use digital tools and creativity in booth construction , calling for greater cooperation between public relations and booth construction companies to achieve the goals of information dissemination and professional visualization.
Conclusion: The link between public relations and booth building on the path to development
The achievement of this position by the International Exhibitions Company not only demonstrates the company’s high capacity in event management, but also highlights the importance of coordination between public relations and exhibition booth design as two essential wings in attracting audiences and conveying brand messages. This success is a model for exhibitors in the exhibition industry to take greater steps towards economic development by strengthening organizational communications and utilizing creativity.
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