Samsung Maxima Modular Booth 9×6 54 meters

Exclusive visual identity of Maxima booth

Color palette:

• Samsung Blue (#005BAC) as the primary color on 60% of surfaces

• White (#FFFFFF) for background walls and flooring

• Gold dots (#D4AF37) in the logo and accent elements

Integrated graphics:

• Back panels with   blue-white Data Mesh print

• Interactive ceiling with  electronic circuit patterns  (PCB Pattern)

• LED-covered booth columns capable of displaying a moving Samsung logo

Advanced modular structure

Comprehensive rental package

1. Digital hardware:

• 4  video walls  with dimensions of 2×2 meters (8K resolution)

• 8  interactive kiosks  (43 inches) for product testing

• Dolby Atmos sound system   with 12 invisible speakers

2. Professional lighting:

• 60 smart LED lights with the following capabilities:

  • Color change (blue/white/gold)

  • Motion sensor for product highlights

  • Sync with music

3. Custom furniture:

• Blue benches with USB-C chargers

• White conference tables equipped with Galaxy Tab tablets

• Virtual Reality Domes (VR Pods) with a Golden Base

4. Dedicated services:

• Installation by  Samsung Certified Technical Team

• Integrated Content Management System (CMS) to control all displays

• 24-hour support during the exhibition

Functional plan (54 square meters)

[Area 1: Entrance (9m²)]
– Welcome wall with touchscreen Daily program
– Interactive booth map

[Area 2: Product Display (24m²)]
A) Smartphones: Floating showcases with blue light
B) Home appliances: Smart kitchen simulator
C) TV/Audio: 8-seat cinema hall

[Area 3: Interaction (12m²)]
– Gaming station with dedicated consoles
– Relaxation area with Galaxy massagers

[Area 4: Negotiation (9m²)]
– Private booths with soundproof walls

Key technologies

• Real-Time Analytics:
  Eye Tracking sensors to analyze visitor behavior

• Digital Twin:
  3D product simulator in the metaverse environment

• Touchless Control:
  Motion detection system to control displays without physical contact

Competitive advantages

1.  Unparalleled flexibility:

• Changing the booth layout in less than 2 hours (with modular system)

• Ability to add dedicated modules (such as CES space)

2.  Unified Brand Experience:

• 100% alignment with Samsung’s visual identity guidelines

• Ability to display 20 products simultaneously in 20 independent zones

3.  Cost optimization:

• 40% reduction in transportation costs with folding structures

• Reuse of 85% of equipment in subsequent exhibitions

Exceptions

– High-capacity power costs (around 15,000 watts for equipment)
– Digital content design (videos, interactive apps)
– Fiber optic connection costs (if needed)
– Insurance for high-end equipment (TV Wall, VR Pods)

Conclusion: A booth on par with Samsung’s innovations

Using  54 square meters as a digital canvas , this design achieves three strategic goals:
1. Demonstrate technological authority through futuristic structures
2. Deeply engage with customers in a human-centered environment
3. Transform the exhibition space into a live marketing platform

Additional suggestion:

• Add  an environmental sustainability station  (with energy saved display)

• Installing  transparent solar panels  on the roof as a symbol of Samsung’s green innovations

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