The 19th Iran Plast International Exhibition; A showcase of the art of booth building and innovation in design

This exhibition, which is considered one of the leading events in the Middle East region, is hosting more than  705 domestic companies and 67 international companies  from leading countries such as Germany, Italy, South Korea, China and Turkey this year. Each of these companies has not only presented their products and technologies in this arena, but each booth is a symbol of  brand identity, creativity and the art of exhibition decoration  .

The 19th Iran Plast International Exhibition

Iran Plast; The Art of Booth Building; A Narrative of Industry in the Form of Design

This year, we are witnessing a remarkable diversity in booth styles. From the  minimalist, user-centric designs  of European companies focusing on open spaces and face-to-face interaction, to the detailed and colorful booths of Asian companies that use  advanced lighting (LED), digital graphic elements, and modular structures  to capture the attention of every visitor.

Petrochemical raw materials and products, which can seem dry and technical by nature,   are presented  in fluid, narrative-driven booth designs . The use of symbolic industry colors (white, blue, silver)  combined with modern materials such as  metal, glass, and composite panels creates a professional and trustworthy atmosphere.

Decoration and visitor experience

The decorators of this edition of the exhibition have successfully prepared the space for  the sensory experience of the products  . The stands have not only displayed the products, but have also provided a platform for dialogue and networking by creating  interactive stations, small conference rooms for private discussions and relaxation areas . The design of the visitor’s movement routes is in such a way that it ensures a smooth and confusion-free circulation in the huge exhibition halls.

Conclusion

The 19th Iran Plast Exhibition, more than a trade event,  is a living laboratory for idea generation in the field of booth design and exhibition decoration  . This event clearly demonstrates how  professional booth space design can directly impact audience  attraction , branding , and ultimately the commercial success of a company.

This exhibition will be held until September 10th from 10:00 AM to 5:00 PM at the permanent location of Tehran International Exhibitions, and will provide an exceptional opportunity for industry activists as well as those interested in the art of booth building and exhibition space design.