“Iran Infrastructure 1404” exhibition opens; a symbol of industrial capability and convergence in times of challenges

Exhibition News – Tehran | July 20, 2021 – After recent interruptions, the capital’s exhibition activities resumed with the grand opening of the specialized exhibition “Iran Infrastructure” at  the Tehran International Exhibition Center  . The event, which is known as Tehran’s first major exhibition after the 12-day imposed war, was opened by senior officials and signals the beginning of a new chapter of industrial power and strategic cooperation.

Official opening with the presence of key figures

Opening ceremony with the presence of:

• Masoumeh Aghapour (Presidential Advisor on Economic Cooperation)

• Seyyed Davoud Mousavi (Deputy Minister of Trade Development , Ministry of Foreign Affairs)

• Sedif Beikzadeh (CEO of International Exhibitions Joint Stock Company)

• Ghasem Noudeh Farahani (President of the Iranian Chamber of Trades)

The presence of these figures emphasized the strategic importance of the event in economic policies.

A demonstration of professional booth construction and international presence

Hosting 67 domestic and 9 foreign companies from China, this exhibition   presented a brilliant example of modern and purposeful booth design :

• Multimedia booths:  Using  LED panels, holograms, and virtual reality  to interactively showcase infrastructure projects.

• China Pavilion Design:  The central Chinese pavilion, with its iconic architecture , combines traditional elements and modern technologies to attract visitors’ attention.

• Thematic space:  Energy sector booths  with dynamic design and blue-gold  lighting , and IT booths  with a minimalist theme and advanced digital equipment .

• Engineering Models:  Display of  accurate 3D models  of dam, petrochemical, and transportation network projects at technical services booths.

Diverse areas with specialized booths

Booth design based on the industrial identity of each sector :

• Food and medicine: Sterile  booths  with clinical lighting  and glass showcases for displaying products.

• Transportation:  Dynamic booths with driving simulators  and displays of scaled models of trains and ships.

• Energy:  Interactive stations  to display oil, gas and renewable energy capacities.

Strategic goals in the form of booth design

• Industrial Resilience Showcase:  Domestic company booths   are designed with a focus on indigenous achievements  and the use of  environmentally friendly materials .

• Developing interactions:  Private chat spaces in booths  equipped with secure communication systems for business negotiations.

• Convergence of sectors:  Joint public-private pavilions  with integrated design symbolize effective collaboration.

Key quotes

• Sedif Beikzadeh:  ” Professional booth construction in this period of exhibitions has improved by 40% compared to previous events  and complies with international standards.”

• Ghasem Nodeh Farahani:  ” The design of guild booths centered on creativity and entrepreneurship has revealed the unknown capacities of the private sector.”

Exhibition Space: The Art of Booth Design in the Service of Messaging

Visiting the exhibition is evidence of  the qualitative transformation in Iran’s exhibition industry  :

• Smart lighting:  Changing the color of the booth lighting according to each company’s field of activity.

• Digital stations:  Touch-screen kiosks  to offer electronic catalogs and augmented reality applications.

• Modular design:  reusable booths  with the ability to customize for future events.

Outlook

 The booths of this edition of the Iran Infrastructure Exhibition are  not only a showcase for capabilities, but also a strategic tool for attracting investment and transferring technology . This four-day event is expected to pave the way for the conclusion of large infrastructure contracts by employing innovations in booth construction.