Virtual tours of exhibitions; a new necessity in the digital age and introducing virtual tours of Tehran international exhibitions

Introduction: The Digital Revolution in the Exhibition Industry

In today’s world, where digital technologies have transcended geographical boundaries and physical limitations,  virtual tours  have become a vital tool for developing business, cultural, and industrial interactions. International exhibitions, as the main platform for introducing innovations and creating business networks, need to utilize these technologies more than ever. In this article, we examine the importance of accessing virtual tours of exhibitions and introduce successful examples of these platforms at Tehran international exhibitions.

The importance of accessing virtual tours of exhibitions

1.  Global access without geographical restrictions

Virtual tours allow millions of people around the world to visit exhibitions. This is especially crucial for business people and traders who cannot physically travel to the host country. According to global statistics, the use of virtual tours at exhibitions   has led to an increase in international participation by up to 40% .

2.  Reduce costs and increase productivity

Participating in physical exhibitions comes with heavy costs for booth construction, equipment transportation, and staffing. In contrast, virtual tours eliminate these costs, allowing small and medium-sized enterprises (SMEs) to have a strong presence at major events.

3.  Environmental sustainability

Reducing international travel and the consumption of natural resources to build temporary stands has a positive impact on reducing the carbon footprint. This alignment with the Sustainable Development Goals (SDGs) makes virtual tours a responsible and forward-looking option.

4.  Immersive interaction and improved user experience

Using technologies such as  virtual reality (VR)  and  360-degree views , visitors can examine booth details from different angles, watch promotional videos, and even chat live with company representatives.

5.  Permanent access to exhibition content

Unlike physical exhibitions, which close after the event, virtual tours are available as  a permanent archive , allowing companies to leverage marketing opportunities months after the event.

Virtual Tour: A Strategy for Developing Exhibition Booths

The exhibition stand industry   has also been transformed by the advent of virtual tours. Today, stand designs must not only be physically appealing, but also align with digital marketing principles. For example:

  • Using lighting and special angles to capture high-quality images in a virtual tour

  • Designing interactive booths with QR Codes to direct visitors to online platforms

  • Integrating Augmented Reality (AR) into booths for a trans-spatial experience

Conclusion: The future of exhibitions is in the hands of technology

Access to virtual tours is not just an optional extra, but  an integral part of modern exhibition strategies  . By utilizing this technology, Tehran International Exhibitions has not only established its position as a regional hub, but has also inspired other countries to embrace digital transformation in the industry.

today   and experience the limitless world of digital exhibitions!