Iran Exhibition Convergence: From Tehran to Belgrade 2027, Focusing on the Advanced Booth Building Industry

Exhibition News – Tehran, August 1404  – While planning for  Iran’s grand presence at Expo 2027 Belgrade  accelerates with the first meeting of the Executive Committee,  the 34th Tehran International Furniture Fair  (August 28-30) will become a testing ground to showcase the country’s booth-making capabilities. This synchronicity highlights the pivotal role of Iran’s booth-making industry in the domestic and international arenas.

Key news:

1.  Expo 2027 Belgrade:

• Sedif Beikzadeh  (CEO of Iran International Exhibitions ) emphasized  the need to adhere to Serbia’s timetable at the Executive Committee meeting.

• Following the construction of the venue with the slogan ” Games for Humanity: Sport and Music for All “

• Goal : Design a pavilion befitting the national dignity at a global event (May-August 2027)

2.  Tehran Furniture Exhibition :

• Starting from August 28 at the permanent site of Tehran International Exhibitions

• International Exhibitions Company supports   manufacturers with special facilities

• Hossein Norouzi  (Secretary of the Furniture Manufacturers Union) emphasizes  the role of exhibitions in boosting production and exports

The exhibition industry: the driving force behind national and international exhibitions

Booths are not just physical spaces; they are strategic communication tools and a showcase of Iran’s technical and artistic capabilities.  Recent developments in this industry can be analyzed in the two aforementioned events:

1. New technologies in booth construction:

• Modular structures:  Using prefabricated systems to reduce installation/movement time between Tehran and Belgrade exhibitions

• Sustainable solutions:  Using recycled materials and reducing the carbon footprint in line with the Expo’s eco-centric slogan

• Digitalization:  Integration of interactive screens, augmented reality (AR) and holograms in Tehran furniture pavilion as a pilot for Expo

2. Cultural-commercial engineering:

• Visual storytelling: Expo 2027  pavilion design combines Iranian elements (such as Islamic motifs) and modern technology to convey the message of “peace through sports and music”

• Commercial Space Optimization:  Designing Tehran Furniture Booths Based on Ergonomics and Visitor Psychology Principles to Increase Commercial Interaction

• Integrated project management :  coordinating design, manufacturing, logistics and installation teams with tight timelines (especially for Expos)

3. Challenges and strategies:

Strategic link between two events:

 The Tehran Furniture Fair acts as  a living laboratory for Iranian booth construction :

• This era’s booths use more advanced technologies than in the past.

• The technical success of these pavilions will be a criterion for selecting Expo project contractors.

• The facilities provided by the International Exhibitions Company to manufacturers also include support for innovation in booth design.

Sedif Beikzadeh  emphasized at the Expo Executive Committee meeting:

“The Iranian pavilion in Belgrade should be a fusion of authentic Iranian art and modern technology. Domestic exhibitions, such as Tehran Furniture, are an opportunity to test this combination.”

Future outlook

With plans to participate in 30 international exhibitions in 2025, Iran’s exhibition industry is on the verge of a major transformation:

• 40% growth in exhibition stand construction services exports by 2026 (forecast by the Manufacturers Union)

• Developing specialized research and development centers in the field of exhibition space design

• Transforming Iran into a regional hub for smart exhibition construction by 1408

The 34th Tehran Furniture Exhibition is  not just a commercial event, but  a preview of Iran’s exhibition engineering capabilities to the world. The success of this event and the massive Expo 2027 project is a testament to the maturity of the industry that has made the connection of art, technology, and economic diplomacy possible.