Extensive support for exhibitors: 50% discount and special facilities following the reopening in the summer of 1404

Exhibition News – Tehran – The Islamic Republic of Iran International Exhibitions Joint Stock Company announced the provision of a support package including a 50% discount on attendance fees and support for contractors, in order to more quickly revive the country’s exhibition industry .

Package details

Sedif Beikzadeh , CEO of the company, stated in his important announcement:

• 50% tariff discount: This special discount applies to exhibitions that enter the holding cycle at the beginning of Mordad 1404 (corresponding to July 23, 2025) . The main goal is to support organizers and facilitate the presence of manufacturing companies.

• Resumption of activities: Following the plans made, exhibition activities in Tehran and several other provinces will resume soon.

• New dates for suspended exhibitions: New dates for previously postponed trade fairs are being considered.

Supporting contractors in special circumstances

Referring to the consequences of the imposed war and the period of closure of exhibitions on the businesses of contractors and organizers, Beikzadeh emphasized:

• Measures have been taken to ensure that contractors are not charged additional costs due to these special circumstances.

• This action will be implemented within the framework of the company’s current contracts with contractors and executors.

The main goals of these measures

The CEO of the Iran International Exhibitions Company stated that the ultimate goal of these support policies is to return to the normal process of holding events . These plans demonstrate the organization’s determination to compensate for the losses caused by the closures and revive the vital role of exhibitions in the country’s production and trade boom .

Exhibition Industry: The Engine Driving the Economy

Iran’s exhibition industry generates billions of tomans in annual turnover by creating a 360-degree value chain , from booth construction to logistics services. According to analysts, each square meter of exhibition space creates up to 10 direct and indirect jobs . The return to the cycle of holding events promises to revive this economic ecosystem.

Booth Building: Challenges and Solutions

Given the 40 percent increase in the cost of raw materials (wood, metal, exhibition structures) in recent months, supporting exhibition contractors has been on the agenda. The CEO of the Exhibitions Company emphasized:

• Guaranteeing timely payment of current contracts

• Compensation for unexpected increases in contractors’ costs

• Facilitating access to raw materials in cooperation with relevant organizations

Exhibition strategies in new conditions

To make the most of the new facilities, exhibitors should:

1. Using modular booth design to reduce costs

2. Focus on the digital-physical space (augmented reality technologies, live streaming)

3. Optimizing display space by prioritizing high-volume products

Upcoming plans

• Revival of suspended specialized exhibitions in the fields of oil, food industry and technology

• Creating an integrated booth reservation platform with the possibility of installment payments

• Holding smart exhibition workshops

Sedif Beikzadeh , CEO of the company, noted:

“The ultimate goal is to transform Iran into a West Asian exhibition hub with a focus on interactive booths and reducing costs for manufacturers. Supporting the exhibition value chain is our absolute priority.”