Maxima Liner Booth Construction: Specialized solution for linear cosmetic-hygiene booths measuring 9 x 3 meters (27 square meters)

Maxima hardware and structure:

Maxima Booth Example – Taking into account the limitations of linear booths, this package uses Maxima’s modular and lightweight hardware that can be quickly installed in a 9x3m space. A full-height back wall (standard height 3.5m) with graphic-mountable panels creates a seamless advertising space. The 15-degree anti-scratch glass counters are designed to place small cosmetic products (such as lipsticks and eyeliners) in direct view of customers. Maxima’s wall-mounted display cases, equipped with a base light curtain, allow for the categorized display of portable products such as perfumes and serums.

Digital equipment:

Two 55-inch touchscreens are strategically placed in the consultation zone. These screens allow for the display of interactive content such as:

Professional makeup tutorials
Virtual product color testing
Provides a digital catalog with zoom capability. Wireless connectivity to employee tablets enables personalized presentation to each customer.

Professional lighting:

In this Maxima booth, considering the importance of color accuracy in the cosmetics industry, the lighting system is designed with a CRI >90 (high color rendering index). LED spot lights with adjustable color temperature (3000K to 5000K) on the test counters show the true color of the products without distortion. Concealed linear lighting in the shelves visually increases the depth of the booth.

Competitive advantages for cosmetic brands using Maxima booth

Efficient product testing:
The test counters are equipped with an integrated ventilation system that directs the perfume and essential oil vapors directly to the carbon filter. This feature prevents odor mixing and creates a pleasant environment. Automatic disinfection stations are installed at 1.5-meter intervals, activated by a motion sensor, allowing for rapid disinfection of test tools between each customer.

Optimized turnover:
The “180-degree turn” design guides customers from the entrance (best-selling product showcase) to the test zone and then to the checkout counter. 70% of the booth space is dedicated to revenue-generating products and only 30% to service spaces. 4-tier rotating shelves at the checkout counter allow for the display of impulse purchases.

Why is 9 x 3 meters the most ideal linear plan ?

Golden Ratio of Product Display:
In the cosmetics industry, every meter of booth space width is ≈ 1 product category:

Meter 1-3: Skin care (serum, cream)
Meters 4-6: Colors (lipstick, eyeshadow, blush)
Meters 7-9: Perfume and Accessories
This layout allows for inventory management and focused marketing.

Smart functional zoning:
1.  Attraction zone (1-3 meters):  High-traffic showcases with  best-selling products  and interactive wall displays
2.  Interaction zone (4-6 meters):  Testing counters with wheelchairs and large mirrors for face-to-face consultations
3.  Conversion zone (7-9 meters):  Payment counter with  integrated POS system , gift wrapping and online ordering

Exceptions

Exhibition organizer fees:
This package does not cover essential costs such as raw land rental (according to ExCeL London or Messe Frankfurt tariffs ), mandatory stand insurance or the cost of additional personnel .

Additional costs:

Power consumption: Requires separate reservation from the organizer (usually 3000 watts for this booth)
Graphic Design: The client is responsible for preparing print files with appropriate resolution (300dpi).
Specialized cleaning: Cleaning display windows and sensitive surfaces requires a separate service.

Executive Summary:
Maxima Liner creates a dynamic space for cosmetics brands by turning the 3m depth limit into an opportunity for vertical design. Integrating touchscreen technology with smart test counters improves workflow by up to 40% compared to traditional linear stands. This package eliminates the logistical hassles in Europe, allowing you to focus entirely on the customer experience and increasing sales.