Introduction to
Booth Media – As one of the main pillars of communication between companies and audiences, exhibition booths in the technology sector play a vital role in introducing products, attracting investors and strengthening brands. In the past year, this sector has witnessed significant developments that have included a combination of advanced technologies, creative designs and sustainable approaches. This article examines the outstanding booth projects at technology exhibitions in 2022-2023 and analyzes the key trends, challenges and achievements of this sector.
Dominant trends in technology booth construction last year
1. Interactive and experiential technologies
The use of virtual reality (VR), augmented reality (AR), and holograms as the main tools for interacting with audiences has become one of the most prominent features of the booths. For example, at CES 2023, companies such as Samsung and Sony used virtual environments to simulate the use of products in real life.
2. Sustainability and Eco-Friendly Materials
With global pressure to reduce carbon footprints increasing, many companies are turning to recycled materials, modular structures, and energy-efficient lighting systems . Intel ‘s booth at COMPUTEX 2022 was a prime example of this approach, designed using recycled wood and solar panels.
3. Minimal and Smart Design
Tech booths have moved towards simple but smart designs that are visually appealing while allowing for adaptability to different exhibition spaces. The use of movable structures and interactive touch screens at Microsoft’s booth at MWC 2023 demonstrated this trend well.
Key projects and achievements
- IBM’s Smart Booth at AI Expo 2022
The booth used artificial intelligence to analyze visitor behavior and deliver personalized content. Facial recognition systems and product recommendations based on user interests increased engagement rates by 40%. - Operators’ 5G booths at MWC 2023
Companies like Ericsson and Huawei set up live 5G networks at their booths, allowing visitors to test speeds and experience cloud gaming. - Startups and Affordable Booths
Health tech and fintech startups reduced booth construction costs by up to 60% using hybrid virtual-in-person platforms and engaged audiences through digital marketing .
Challenges Ahead
1. High costs of advanced technologies
Implementing technologies such as holograms or mixed reality (MR) systems is not affordable for many small companies.
2. Limited construction and preparation time
As exhibitions returned to an in-person format after the COVID-19 pandemic, the time pressure for project delivery increased.
3. Coordination between designers and technology engineers
Integrating digital elements with physical structures requires careful collaboration between multidisciplinary teams, which sometimes leads to technical conflicts.
Futuristic innovations
- Metaverse Booths
Some companies, such as Meta, are testing virtual booths that users visit through their avatars in the metaverse space. - Guide and Service Robots
The use of robots equipped with artificial intelligence to answer questions and guide visitors was tested at exhibition booths in Japan and South Korea . - 3D printing of structures
3D printing technology has made it possible to build complex booths with minimal waste. HP used this method to create curved walls at Dubai Tech 2022 .
Conclusion
Last year’s tech exhibition booth design demonstrated that combining design creativity, new technologies, and corporate social responsibility (CSR) can create an unforgettable experience for audiences. However, the need to standardize processes, train specialized teams, and develop cost-effective technologies is essential to accelerate the industry.
It seems that in the coming years, the boundary between physical and digital booths will become increasingly blurred, and technologies such as blockchain and artificial intelligence will become integral elements of this field.
