Maxima Modular Booth 9x9m (81m2) for the Tire and Auto Parts Industry

Engineered design with a yellow (#FFD700) and black (#000000) theme – a symbol of warning, durability and strength in the automotive industry

Maxima Modular Booth Construction , Optimization for the Tire and Auto Parts Industry

Key industry challenges:

• Display of heavy products (tires, rims)

• Need for an interactive testing space

• The need to display technical details (size, tread, standards)
  of design solutions:

• Using industrial steel structures with a load capacity of 500kg/m²

• Creating aerial revolving platforms to display tires at 360-degree angles

• Installing interactive digital panels for technical product comparisons

Proprietary modular Maxima structure

Functional plan of Maxima booth (81 square meters)

[Zone 1: Entrance (12m²)]
– Welcome wall with touch screen **Digital catalog**
– Rubber sample stands with yellow underfoot lighting

[Zone 2: Product Display (36m²)]
A) **Tires:** Aerial revolving platforms + infrared projector for tread display
B) **Parts:** Magnetic walls with parts hangers (brakes, filters, oil)
C) **Accessories:** Yellow impact-resistant display cases with sloping shelves

[Zone 3: Interactive test (18m²)]
– Driving simulator with **vibrating seat** and 180 degree display
– **tire performance comparison** station in different weather conditions

[Zone 4: Technical Negotiation (15m²)]
– Soundproof booths with yellow tables + 85-inch screen

Key technologies

• AR Tire Visualizer:
  Augmented reality app to display tires on a customer’s car

• Wear Simulation System:
  Digital tire wear simulator after 50,000 km

• Interactive Floor:
  Motion-sensitive flooring to display tire test track

Maxima Pavilion Rental Package

1. Industrial structure:

• Walls and ceiling with black polyurethane coating (oil and grease resistant)

• Yellow powder- coated steel counters

2. Specialized equipment:

• 4 electric rotating platforms (capacity 200kg)

• Industrial lighting system with the ability to focus on technical details

3. Digital elements:

• 6 32-inch touch kiosks with product comparison software

• 3D hologram to display layered cut of rubber

4. Services:

• Installation by a technical team equipped with an overhead crane

• Content management system with a dedicated automotive industry skin

Benefits of the Yellow-Black Theme in Exhibition Booth Design

Target exhibitions

• Automechanika Frankfurt (Leader in the automotive parts industry)

• The Tire Cologne (tire specialist)

• SEMA Show (Car Tuning Accessories)

Exceptions