Exhibition News – Isfahan , a city with a rich cultural and economic history, will host the World Exhibitions Day ceremony on June 7th of this year. This international event, which aims to examine the key role of the exhibition industry in the growth of the national economy and plan to strengthen this industry in Iran, is an opportunity for the convergence of trade associations, national officials, and foreign guests.

Brainstorming session and emphasis on exhibition development

Prior to this ceremony, a brainstorming session of the heads and board members of the country’s exhibition trade associations was held at the permanent site of Tehran International Exhibitions, attended by Sedif Beikzadeh , CEO of Iran International Exhibitions Joint Stock Company. In this session, Beikzadeh praised the planning of Isfahan officials and emphasized the direct connection between targeted exhibitions and the country’s economic growth:

“The stronger, more purposeful, and more carefully planned the exhibitions are held, the faster the country’s economy will grow. World Exhibitions Day is an opportunity to increase the industry’s contribution to balanced economic growth and meet the strategic needs of the present and future.”

Decentralization and expansion of exhibition events

The CEO of Iran International Exhibitions, referring to the need to decentralize from the capital, called for holding periodic specialized meetings in exhibition hubs in different provinces. This approach will not only help in the equitable distribution of economic opportunities, but will also identify the untapped potential of different regions of Iran in attracting capital and exchanging technology .

Content programs and participation of trade associations

Following the meeting, Tahanian , CEO of Isfahan International Exhibitions, and Givi , Deputy Director of Exhibition Affairs of the province, presented an initial report on the programs and specialized panels of the World Exhibitions Day ceremony. Representatives of related associations, including the “Iran International Exhibitions Association” and the “Exhibitors’ Guild Association”, also emphasized several key axes:

Designing specialized panels focused on trade associations.
Inviting senior national officials and international guests to increase cross-border interactions.
Removing structural barriers to the development of the exhibition industry, such as facilitating licensing and attracting foreign investment.

Isfahan; a symbol of the connection between culture and economy

The choice of Isfahan as the host of this event is not accidental. With its advanced exhibition infrastructure such as the “Isfahan International Exhibition City” and its strategic geographical location, this city is known as a bridge between the east and west of Iran. Holding such events not only strengthens Isfahan’s position as an economic hub, but also provides an opportunity to introduce Iran’s export capacities in areas such as handicrafts, carpets, and new technologies.

Exhibitions: The driving force behind the non-oil economy

Despite challenges such as sanctions, the exhibition industry in Iran has played an unparalleled role in the development of non-oil exports. According to statistics from 1402, more than 120 specialized and international exhibitions were held in Iran, nearly 40 percent of which were in the fields of technology, agriculture , and new energies. These events generate billions of tomans in annual turnover and have paved the way for the conclusion of numerous international contracts.

International perspective

World Exhibition Day is not just a symbolic event, but also an opportunity for Iran to converge with global players in this industry. In recent years, countries such as China, Russia and Turkey have had a stronger presence in Iranian exhibitions. Hosting Isfahan is expected to be a step towards attracting more participation from countries in the region and the world, especially within the framework of cooperation with organizations such as ECO and Shanghai.

The June 17 ceremony in Isfahan could be a turning point in transforming Iran’s exhibition industry into a “regional hub” and strengthening the knowledge-based economy.