The Taste of Success: An Analysis of Iran’s Strong Presence at the 2025 India International Food Exhibition with Emphasis on Booth Building Strategy and Pavilion Design

Introduction: Anuga Food India Exhibition ; A Treasure in the Heart of Mumbai

 Exhibition ; A Treasure in the Heart of Mumbai

Booth Construction and Decoration System – Anuga FoodIndia 2025, known as one of the most prestigious and largest food industry events in South Asia and the subcontinent, hosted the main players in the field from August 20 to 22. Spread over an impressive area of ​​38,000 square meters at the Mumbai International Exhibition Center, the exhibition served as a catalyst for trade , innovation and business networking. The presence of 700 companies from 28 countries made the event a true global market. In the meantime, the pavilion of the Islamic Republic of Iran  had become not only an exhibitor, but also one of the main centers of attraction for visitors and investors.

Part One: Iran’s Strategic Presence and Products Offered

With the direct and organized support  of the Islamic Republic of Iran International Exhibitions Joint Stock Company , a group of Iranian exporting companies traveled to this major event. The goal of this collective presence was not only to sell products, but also to introduce the unique capabilities of Iran’s food and agricultural industries in the high-potential, billion-dollar Indian market.

Focus of Iranian products:

• Date family:  As the undisputed star of the Iranian pavilion, various types of dates (including Mazafati, Piarom, Esta’amran, and other high-quality varieties) were displayed.

• Dried Fruits and Nuts:  Iranian pistachios, known as green gold, along with almonds, walnuts, raisins, and other dried fruits, occupied a major share of the booth space.

• Processed and food products:  Products such as pomegranate paste, pickles, saffron, Ardeh halva, and other halal foods were probably also on display for visitors.

Iran’s strong presence at the India International Food Exhibition 2025

Part Two: Analysis of the architecture and design of the Iranian pavilion (aspects of booth construction)

This is where Iran’s success story goes beyond a simple presence and becomes a  “smart display of national branding  .” The design and decoration of the Iranian pavilion was undoubtedly one of the key factors in attracting the audience .

1. Conceptual and identity-building design:

• Combining tradition and modernity: The Iranian pavilion was  probably designed in such a way that authentic Iranian architectural and decorative elements (such as Islamic motifs, Iranian arches, or the modern use of inlay and mirror work) were combined with modern exhibition elements (such as professional lighting , digital screens, and modular structures). This combination conveyed the message of “Ancient Iran, Modern Iran” to an international audience.

2. Intelligent use of color and light:

• Color palette:  The use of warm and appetizing colors such as saffron, garlic red, soft greens, and gold, which were a perfect match with the food products and also evoked the colors of the Iranian flag and its rich culture.

• Strategic lighting:  Spotlights on the products, especially the dates and pistachios, emphasized their brightness, freshness, and high quality. The general lighting of the booth was also likely designed to be warm and inviting, creating an intimate and attractive atmosphere.

3. Layout and ergonomics of the booth space (interior decoration):

• Flow:  The booth was arranged in such a way that the visitors’ path passed through all the products easily and logically, preventing congestion and confusion.

• Interactive Tasting Stations:  Create product tasting stations

  

  Iran’s strong presence at the India International Food Exhibition 2025

  Tasting, with decoration appropriate to the product (for example, using copper or traditional containers for dates), allowed visitors to directly and sensoryally connect with the quality of the products. This was the most important part of the operational decoration of the booth.

• Meeting Pods:  Creating semi-open or enclosed spaces with comfortable chairs and modern tables in a corner of the booth provided a safe and professional environment for conducting serious business negotiations.

4. Environmental graphics and branding:

• Using high-quality banners and posters:  Using professional, high-resolution images of pistachio orchards and palm groves in Iran that told the story of the product’s authenticity and naturalness.

• Effective advertising slogans:  Using slogans in English such as “Taste of Persian Quality” or “Iranian Dates: A Natural Sweetness” that convey the product’s main benefit in a concise and impactful manner.

• Clear labeling:  All products and brands were clearly labeled and contact information was easily accessible.

Part Three: Why was the Iranian Pavilion successful? (Evaluation of results)

The impressive reception of the Iranian Pavilion by buyers and visitors can be summarized in a few key factors:

1. Tangible product quality:  The ability to taste and touch the products proved their superior quality.

2. Professional and attractive booth design:  The Iranian booth stood out among the multitude of booths due to its strong visual identity and professional design, attracting attention from afar.

3. Business consultants and translation: The presence of business experts and translators fluent in English and Hindi eliminated communication barriers and enabled effective communication.

4. Institutional support: The support of the Iran International Exhibitions Company removed the financial and logistical burden from the companies and enabled a more prominent presence.

Conclusion and future outlook

Iran’s successful presence at Anuga Food India 2025 is not just a temporary commercial achievement, but a  strategic investment in the “Iran” brand  in a huge market. This success shows that  “smart booth construction”  and  “purposeful decoration”  are not just a few shelves and tables, but a powerful communication tool to tell the brand story, gain trust and ultimately close profitable contracts.

It is predicted that with the continuation of this professional trend and relying on creative booth design and unquestionable quality of products, Iran’s share of the Indian food market will grow exponentially in the coming years. This event is considered a successful model for the presence of other Iranian industries in international exhibitions.