Booth Building Media – Head of the Islamic Republic of Iran International Exhibitions Joint Stock Company, Sedif Beikzadeh, emphasized at the National Export Campaign Conference, which was held in cooperation with the company and the Trade Development Organization to promote and facilitate exports, that the company’s main priority in holding exhibitions is the development of exports. He pointed out the importance of supporting every effective measure to grow exports and expressed hope that these goals will be achieved with the cooperation of economic activists.
According to the media outlet , the aforementioned conference was held with the participation of more than two thousand young and leading exporters under the slogan “Promoting, Training, and Facilitating Exports.” At the conference, Beikzadeh emphasized the need to support various programs and measures, especially professional training programs for young exporters, in order to achieve the goals set in the field of developing non-oil exports.
He emphasized that given Iran’s strategic location and access to regional and global markets, the country has significant potential to expand exports. Beikzadeh also noted that to achieve the 23 percent export growth projected in the Seventh Development Plan, we need support and careful planning for effective measures.
The head of the International Exhibitions Joint Stock Company also pointed out the company’s readiness to support startups to participate in domestic and foreign exhibitions and emphasized the importance of paying attention to this sector in order to develop exports.
Following the conference, an effective and selected member of the National Export Campaign Secretariat was honored and appreciated for his continuous efforts in the field of exports. This event demonstrates the country’s determination to improve the level of exports and support the private sector, especially the youth active in this field.
The impact of international exhibitions on the development of product exports in the Middle East and the world
With the expansion of globalization and technological advancement, international exhibitions are recognized as one of the key platforms for developing exports and promoting products globally. These exhibitions not only help in direct communication between manufacturers and customers, but also provide numerous opportunities for companies to introduce their products and services to new markets. In this article, we will discuss the effects of international exhibitions on the development of product exports in the Middle East and the world.
1. Creating business networks
One of the most important benefits of attending international exhibitions is the creation and expansion of business networks. These networks provide the opportunity to communicate directly with buyers, distributors and other market players. By communicating with local and international representatives, companies can obtain valuable information about the needs and preferences of different markets and thus optimize their business strategies.
2. Increase brand awareness
Attending international exhibitions increases brand and product awareness. These events allow companies to gain exposure to a wider audience and gain customer trust by presenting real-world examples of their products. Increased brand awareness leads to increased sales and entry into new markets.
3. Market and competitor analysis
Trade shows provide a good opportunity to analyze the market and existing competitors. Companies can get up close and personal with their competitors’ products and identify their strengths and weaknesses. This information can help improve sales and marketing strategies and put companies in a better position to compete.
4. Creating new export opportunities
International exhibitions serve as a place to identify new export opportunities. The Middle East markets are considered one of the key regions for exports due to their rich resources and demand for various products and services. By participating in exhibitions, companies can directly connect with new buyers and conclude export contracts.
5. Facilitating the exchange of knowledge and technology
Attending international exhibitions allows companies to learn about the latest technologies, methods, and innovations. This knowledge exchange can help improve production processes and product quality, enabling companies to be more competitive in global markets.
6. New product development
Visiting exhibitions and seeing competitors’ products can inspire companies to develop new products. These new ideas can help create new routes for export and expand the product line.
Conclusion
As comprehensive business communities, international exhibitions play a vital role in developing product exports in the Middle East and other regions of the world. By providing an opportunity to build strong business relationships, increase brand awareness, market analysis and knowledge exchange, these exhibitions can contribute to economic growth and increase companies’ exports. For this reason, companies should take advantage of these appropriate platforms and commit to developing their product exports.