Appointment of Iran’s Commissioner General for Expo 2027 Belgrade

Iran Exhibition News – In a move that demonstrates the Islamic Republic of Iran’s strong determination to have a strong and influential presence in one of the most important future global events,  Sedif Beikzadeh has been appointed  as  Iran’s “Commissioner General” at Expo 2027 Belgrade . The appointment was announced by  Mohammad Reza Aref, First Vice President .

Part 1: Appointment details and background

• Official document and decision-making authority:
  This decree was issued based on  the proposal of Seyyed Mohammad Atabak, Minister of Industry, Mines and Trade  . This coordination between the executive branch and the Ministry in charge of Trade and Industry reflects the government’s comprehensive view of the importance of international exhibition events in economic development and foreign relations.

• Main purpose of the appointment: The explicit purpose of this appointment  is stated
  in the notification as  “organizing the pavilion (stand) of the Islamic Republic of Iran at this global event.” The Commissioner General is the highest authority responsible for a country’s presence at the Expo and is responsible for coordinating all aspects of the design, construction, management , and presentation of the content of the national pavilion.

• Emphasis on utilizing national capacities:
  The First Vice President’s announcement explicitly  emphasized “the necessity of utilizing national capacities for our country’s worthy participation in this global event  .” This phrase contains several important messages:

  • The need to use internal capabilities in booth design and construction.

  • The importance of introducing Iran’s achievements, industries, culture, and potential to the world.

  • The need for precise and targeted planning to achieve tangible economic, cultural, and diplomatic results from this presence.

Expo 2027 Belgrade

Part 2: Expo 2027 Belgrade ; A unique event in the heart of the Balkans

• Unique Features:
  Expo 2027 Belgrade is a historic and transformative event:

  • The first Expo in the Western Balkans:  This is the first time that a World Fair (Expo) will be held in this important European region.

  • Specialized Expo:  Focused on a specific topic, as opposed to more comprehensive global expos.

  • Meaningful slogan:  “Play for Humanity: Sport and Music for All.” This slogan emphasizes the power of sport and music as universal tools for unity, innovation, human connection, and social progress.

• Time and Place:
  This massive exhibition  will be hosted in Belgrade, the capital of Serbia ,  for 3 months  from May 15 to August 15, 2027 (25 Ordibehesht to 24 Mordad 1406) .

• Global scale and significance:
  So far,  112 countries and international organizations  have announced their official participation, and this number is expected to grow to more than  120. Millions of visitors from around the world  are expected   to attend the event.

• Vision and Expected Achievements:
  Expo 2027 is more than a temporary exhibition:

  • Global hub of ideas and solutions:  Belgrade will soon become a meeting point for businesses, policymakers, thinkers and the general public to explore the power of “play” (in its broadest sense, including sports and music) as a driver of innovation and human connection.

  • Lasting legacy for Serbia and the region:  The event will create new infrastructure (transport, accommodation, exhibition), strengthen regional and global connections, and leave a dynamic urban landscape of Belgrade for future generations.

  • A unique opportunity for participants:  For countries, this is an exceptional opportunity to introduce their culture, innovations, business opportunities and tourism in a growing region exposed to global attention.

Expo 2027 Belgrade

Part 3: Sedif Beikzadeh; An Experienced Option at the Top

• Relevant Executive Background:
  The choice of Sedif Beikzadeh for this address is not accidental. He  is the CEO of the Islamic Republic of Iran International Exhibitions Joint Stock Company  . This company, a subsidiary of the Ministry of Industry, Mines and Trade, is the main authority for holding international exhibitions within Iran (such as the Tehran International Exhibition) and also coordinates Iran’s presence in important foreign exhibitions.

• Valuable Expertise and Experience:
  Leading this specialized entity has given Beikzadeh firsthand exposure to the intricacies of  booth design, international exhibition logistics, attracting domestic participants, and exhibition diplomacy  . This hands-on experience will be a valuable asset in successfully leading the massive Iran Pavilion project at Expo 2027.

• Expectations from the Commissioner General:
  Beikzadeh has a heavy responsibility:

  • Forming and leading a strong executive team.

  • Developing a creative concept for the Iranian Pavilion in line with the Expo slogan.

  • Overseeing the design and construction of an attractive, technological, and symbolic booth that presents a modern and positive image of Iran.

  • Coordination with internal institutions (government, private sector, cultural) to enrich the pavilion’s content.

  • Effective interaction with the Expo organizers (Bureau International des Expositions – BIE and the Belgrade Organizing Committee) and other participating countries.

  • Planning for side events (Iranian National Day, business meetings, cultural programs) during the Expo.

  • Achieving the goals of “worthy presence” and “utilizing national capacities” emphasized in the appointment order.

Expo 2027 Belgrade

Section 4: The strategic importance of Iran’s presence at Expo 2027

• A window to new markets:
  The Western Balkans and Europe are important markets for Iranian goods and services. The Expo is a unique opportunity to  introduce Iran’s industrial, mining, tourism, and technological capabilities  to an international audience and attract new business partners.

• Strengthening public and cultural diplomacy:
  The Iranian pavilion can become a  cultural ambassador  and showcase Iran’s civilizational richness, art, music, and scientific achievements, present a realistic and attractive image of the country, and strengthen positive discourses. Alignment with the Expo’s slogan (Sports and Music) also provides a suitable context for this.

• Improving national image and reputation:
  A professional, creative, and influential presence in such a highly-watched global event directly   contributes to promoting Iran’s national brand  and  increasing the country’s international reputation .

• Developing regional cooperation:
  Serbia, as the host, plays a pivotal role in the region. Iran’s active presence can   lead to deepening bilateral and multilateral relations in the economic and cultural fields with Serbia and other countries in the Balkan region.

Conclusion and Outlook:
The appointment of Sedif Beikzadeh as Iran’s Commissioner General at Expo 2027 Belgrade is a major and planned step to ensure the country’s successful presence in this global arena. The combination of Beikzadeh’s relevant executive background in the field of international exhibitions and the official emphasis on maximizing domestic capacities to achieve a “worthy presence” promises to design and implement a distinctive and impactful pavilion for Iran.

Expo 2027, with its unique features (venue, slogan, lasting legacy) and vast scale, provides an exceptional opportunity for Iran to showcase its capabilities, expand its relations, and present a dynamic and innovative image of itself to the world in the heart of Europe. It is expected that with this appointment, the planning and implementation process of Iran’s presence in Belgrade will gain further momentum.