The best booths at the Agrofood 2025 exhibition: The art of booth building in the service of brand identity

Specialized Food Industry Booth Design System – Agrofood 2025 International Exhibition was recognized not only as a forum for introducing innovations in the food and agricultural industry, but also as a living gallery of creativity in booth design . At this event, some booths defined new standards in booth design by combining art, technology and brand identity. In this article, we examine the best booths of this period from the perspective of design and structure.

1. Samira’s Pasta Stand : Combining Italian Authenticity and Live Interaction

The Samira Pasta Company booth, with its dynamic design and white and red colors derived from wheat and tomatoes, was reminiscent of Italian cuisine. The booth was designed in the form of an open industrial kitchen. Walls lined with shelves filled with colorful product packages created an appetizing atmosphere.

• Design innovation : Using glass display cases to showcase the gluten-free production process.

• Audience Engagement : The “Pasta Tasting” section, where visitors could try fresh samples with a variety of sauces,
  was recognized as one of the most engaging booths at the show due to its clever combination of visual elements and sensory experience.

Samira Pasta Booth at Agrofood Exhibition

Samira Pasta Booth at Agrofood Exhibition

2. Torabika Company Booth : A modern cafe in the heart of the exhibition with a coffee theme and a man in a suit

Torabika ’s booth , with its urban and modern design, created an atmosphere reminiscent of a premium coffee shop. The dominant brown and white colors in the design reinforced the brand’s logo, while warm, indirect lighting enhanced the sense of intimacy.

• Dynamic structure : Using customized structures that showed changes in the booth layout in different photos.

• The Torabika booth showcased not only the products but also the lifestyle associated with the brand, offering a multi-sensory experience.

Booth construction for Torabika Company at Tehran International Agrofood Exhibition

Booth construction for Torabika Company at Tehran International Agrofood Exhibition

Booth construction for Torabika Company at Tehran International Agrofood Exhibition

Booth construction for Torabika Company at Tehran International Agrofood Exhibition

Booth construction for Torabika Company at Tehran International Agrofood Exhibition

3. Tabrak Juice Custom Booth: Nature in the Form of a Structure

Tabrak Juice Company brought nature to the exhibition hall with a booth inspired by the citrus groves of northern Iran. The wooden structure with transparent glass panels created a bright space full of natural light. There were refrigerators and small display cases in the center of the booth to display the products up close to visitors and promote their purity and quality.

• Sustainable materials : Use of recycled wood in decoration.

• This booth was a shining example of the combination of organic architecture and natural brand identity.

Custom booth construction for Tabrak Juice Company

4. Forty Safflower Honey Booth: The Art of Beekeeping Through Design

The Golrang Honey Company booth, inspired by a beehive, used hexagonal structures and golden-brown colors. The booth walls were covered with honey-colored glass, which gave a soft light to the interior.

• Sensory samples : The possibility of testing different honeys with local bread in a section resembling a small farm.
  This design not only had a unique aesthetic, but also told the story of the authenticity of the products.

Chehel Gia Safrang Honey Company’s booth at the Tehran Agrofood Exhibition

5. F-Pram Iran Company Booth: Advanced Technology in the Form of Minimalism

With a minimalist and futuristic booth, F-Pram Iran demonstrated its focus on new technologies in the food industry. The white structure with the lines of the German flag symbolized purity and precision, while lightbox displays presented technical data of the products in simple language.

• Live demonstration : Automated robots preparing and serving product samples.

• Conversation Space : Dome-shaped booths for private discussions with customers.
  This booth proved that simplicity can present technological complexity in an engaging way.

F-Pram Iran Company’s booth at the Agrofood 2025 exhibition

6. Jamaneh Company Booth: Cheerful Colors and Appetizing Architecture

The Jumaneh Company booth, with its cheerful red color scheme, reinforced the fresh and healthy identity of its products. The custom design with rotating shelves allowed for the display of products from different angles.

• Sustainability : Using recycled materials in the construction of the structure.
  This pavilion was a successful example of environmentally friendly design that was attractive to the younger generation.

Jumaneh Company’s booth at the Agrofood 2025 exhibition

Jumaneh Company’s booth at the Agrofood 2025 exhibition

7. Naqsh-e Negar Printing Company Booth: The Art of Packaging as Storytelling

Naqsh-e-Negar Printing Company blurred the line between the printing industry and art with a booth that was itself designed as a work of art. The booth walls were made of colored roll paper that projected traditional Iranian patterns, creating a dramatic dynamic.

• This booth proved that packaging is not only a product protector, but also a powerful medium for brand storytelling.

Naqsh-e-Negar Printing Company’s booth at the Tehran International Agrofood Exhibition

8. Khandaneh Company Booth in the Persian Gulf Hall: A Manifestation of Maritime Culture

The Qandaneh Company booth in the Persian Gulf Hall, inspired by modern elements, was a combination of cultural symbols and modernity. The colors green, purple, and black, along with the lighting, presented the identity of the company’s sweet products in an attractive format.

• Modular design : Structures that could be easily reconfigured for subsequent exhibitions.
  The booth was not only beautiful, but also told the story of the brand’s deep connection to the company’s history.

Khandaneh Company’s booth in the Persian Gulf Hall of the Agrofood 2025 Exhibition

Khandaneh Company’s booth in the Persian Gulf Hall of the Agrofood 2025 Exhibition

Conclusion: Booth Architecture as Brand Ambassadors

The top booths at Agrofood 2025 demonstrated that exhibition design is not just about “space-making,” but also a language for communicating brand identity, values, and stories. From interactive technologies to sustainable materials, and from cultural elements to cutting-edge minimalism, these booths set new standards in the booth industry. Their success was not in the cost of construction, but in creating a memorable experience for the audience; an experience that makes the brand’s name linger in the minds of visitors beyond the exhibition.