Analytical video report of the 2025 Tehran Auto Parts Exhibition, the decline of booth construction in the shadow of economic challenges

Overall condition of the exhibition: quantitative and qualitative decline

Booth Construction and Decoration System – Unlike previous editions, the 20th Tehran International Auto Parts Exhibition  (June 1404) faced a significant decline in company attendance and a decline in booth quality. Only 40% of the exhibition space was occupied  and more than 60% of the booths used mundane or free structures. This decline had three key factors:

• Inflation of raw materials  (50% increase in booth construction costs compared to 1403)

• Uncertain  government policy in the automotive industry

•  Companies ‘ marketing budgets are reduced due to the economic recession .

Steel-Palace-Congratulations Tehran International Auto Parts Exhibition

Featured Booths: A Few Brilliant Diamonds

1. Barati Mashhad Company   (Tetris-Maxima booth construction)

By combining  Tetris  and  Maxima structures , he created a modern and functional space. Use of:

• Integrated product stand  for product display

• Using simple spotlights in Maxima parts

• Scratch-resistant graphic panels  on Tetris structure

Tetris and Maxima booth construction by Barati Company – Mashhad Tehran International Auto Parts Exhibition

2.  SKP Company  (Combined Booth Construction)

Focusing on  technical training ,  Multiplex  used Maxima prefabricated structures to:

•  Create an interactive learning space with touch monitors

•  Hide electrical cables in aluminum grooves

• Reduce costs  by 50% compared to a wooden booth

SKP-Company-Stand-Building Tehran International Auto Parts Exhibition

3.  Modern Statue  (Creativity within Limitations)

 He designed a minimalist booth with  MDF boards  and  industrial scaffolding that:

• Recycled wooden pallets were   used for the flooring.

• The lighting was from the ceiling with LED spotlights mounted on rails.

Modern-Company-Stand-Building-Standing Tehran International Auto Parts Exhibition

The free stall phenomenon: deterioration of quality

▶ International Pavilions:

• China : Simple partitioned booths   with chipboard and vinyl.

• India : Cheap Tetris structures  without professional lighting.

Exhibition stand construction – Iran-based car manufacturers Tehran International Auto Parts Exhibition

▶ Old companies that have exhibited:

• Kaj Filter  and  Aco Battery  used  prefabricated exhibition booths  that had the following features:

  • 3mm MDF partitions   without graphic coating

  • Metal folding tables  instead of dedicated counters

  • Inability  to install audio-visual systems

Kaj-Filter-Company-Booth Tehran International Auto Parts Exhibition

Aco-Battery-Company-Booth Tehran International Auto Parts Exhibition

Booth Building Pathology: 4 Failure Points

1. Elimination of 3D design : 80% of companies implemented directly without technical drawings.

2. Replacing cheap materials : Using  chipboard instead of quality MDF and disposable carpets  .

3. Reduction of ancillary services :

   • Failure to use artistic supervision teams  at the exhibition site

   • Eliminate  virtual reality systems  and interactive demos

4. Lack of professional lighting : In 40% of the booths, fluorescent ceiling lighting  replaced  directional spotlights .

Apadana-Company-Stand-Building-RTA Tehran International Auto Parts Exhibition

Negative consequences: a vicious cycle

• 30% decrease in specialized visitors  compared to last year  15

• Lack of visual appeal  for photography and media publication

• Diminishing brand identity : The identical booths of companies like  Coolie Wand  and  Herbie  made it difficult to recognize the brand.

Kolyvand-Parts-Manufacturing-Balance Tehran International Auto Parts Exhibition

Booth-Building-Herbi-Company Tehran International Auto Parts Exhibition

Recovery Strategies: Lessons for 2026

• Cost-effective modular structures :

  • Using  Maxima with 3-day installation  capability   and  50% cost savings .

  • Using Tetris to create dynamic spaces without the need for welding.

• Exhibition policy :

  • Providing  low-interest loans  for booth construction to start-up companies

  • Requirement of  approved 3D design  to receive exhibition space

• Cost optimization :

  • Using  plexiglass printed graphics  instead of laser engraving

  • Renting exhibition furniture  instead of buying

Booth-Building-Madsa Company Tehran International Auto Parts Exhibition

Conclusion: The exhibition is like an industry showcase

Tehran Expo 2025 was a picture of  an industry struggling economically  . Although booths like  Barati Mashhad  and  SKP  proved that  creativity can compensate for budget constraints , the dominance of free and faceless booths sent a worrying message to international markets. Reviving the event’s credibility requires  a joint determination by the organizers, government, and industry  to invest professionally in the first-touch showcase for global customers.

The trade show proverb : “Your booth speaks first, before you even open your mouth!” – This saying was more true in 2025 than ever.

Booth-Building-Friends-Nadai-Security Company Tehran International Auto Parts Exhibition

Kian-Yadak-Aria-Company-Stand-Building Tehran International Auto Parts Exhibition

Booth-Partner-Binasan Tehran International Auto Parts Exhibition